I am an ambitious business graduate with experience in market research and business strategy projects
I have managed market research projects on both sides of the table, client side as well as agency side, thus equipping myself with an in-depth understanding of how to marry the research objectives to business questions
I have managed marketing research projects from design to delivery of final report and presentation.
In my current role I have augmented my experience with initiatives such as creation of management reporting dashboard, customer segmentation/profiling, and integrating business requirements and research outcomes. I have independently managed research requirements for 4 brand managers across categories such as JNSD, Milk, Water, Laban, Labneh etc. My reputation for quickly working through and comprehending data structures across various research sources, gave me an excellent opportunity to work and manage research budgets to the tune of 250 K USD annually. I am attuned to incredibly organize and strategic develop air tight schedules to meet constant deadlines that my work responsibilities require.
Strong focus on new product development, customer satisfaction, strategic research and brand health tracker. Always strive to delight clients with actionable insights and recommendations to grow their business. Dedicated to completing projects within budgeted cost and timing specifications.
In all my endeavors, be it big or small, I always aim to do more, in the p