Marketing optimizationKazi

I'm currently seeking an experienced cold caller to support my outbound marketing agency. Key Responsibilities: - Making outbound calls to clients in the {target industry/market} - Focusing on driving sales through effective communication and rapport-building - Logging accurate and detailed notes on each call Ideal Candidate Skills: - Proven track record in cold calling and telemarketing - Familiarity with {target industry/market} is a plus - Strong communication and interpersonal skills - Ability to effectively navigate sales conversations - Detail-oriented and able to maintain accurate records Communication for this project will be primarily through phone calls. A successful candidate will be able to drive sales through effective cold calling strategies. Experience in...

ich suche jemand der Instagram Instagram TikTok und Facebook Werbung macht und content ein Profi

Job Description: As a Marketing Content Manager will be responsible for creating the content that will be communicated in the social networks through the execution of material that allows to capture the expected target audience for each of the brands in charge. This position will collaborate with the Digital Strategy team including but not limited, to Graphic Designers, Digital strategists, Campaign Managers, and other colleagues. outstanding team player, and goal and details-oriented developer, who will help us to thrive and create amazing content. Role Main Responsibilities: Create content calendars, through teamwork and prior planning with the assigned Digital Strategist and Graphic Designer. Responsible for the publication of content, on time, taking care of spelling aspect...

...security, performance optimization, and reliable scalability. 2. Preferences Regarding Architecture or Design of the Application Frontend: Use React.js for developing a dynamic and responsive user interface. Backend: Use Golang for building robust and efficient backend services. Database: Utilize DataStax Astra (Cassandra) for scalable and high-performance data storage. Containerization: Employ Docker for containerizing the application components. Orchestration: Use Kubernetes for managing containerized applications and ensuring scalability. CI/CD: Implement CI/CD pipelines using GitHub Actions to automate testing and deployment. Cloudflare: Use Cloudflare for security (DDoS protection, WAF, SSL/TLS encryption), performance optimization (CDN, image optimization...

...Assurance Framework focused on regulatory compliance. - Analyzing and improving customer service processes. - Identifying and addressing specific process-related challenges. Ideal Skills and Experience: - Prior experience in the insurance industry, particularly in risk management. - Expertise in designing Internal Control Quality Assurance Frameworks. - Proven track record in process analysis and optimization. - Strong understanding of regulatory compliance requirements in the insurance sector. - Skilled in identifying and addressing operational challenges. - Excellent communication and problem-solving skills. This project provides a unique opportunity to contribute to the enhancement of our risk management processes and ensure compliance with industry regulations. The success...

... Ideal Skills and Experience: - Proven experience in designing e-commerce websites, specifically for small product inventories - Proficiency in integrating various payment gateways, including Credit card, PayPal, and Cryptocurrency - Strong understanding of UX/UI principles to create a user-friendly design that drives sales - Knowledge of e-commerce best practices, including mobile optimization and SEO-oriented design - Good communication and ability to effectively implement client's requirements Please provide examples of your previous e-commerce work when applying. • is a sister website for • has an independent database. • Being certified by the International Board of Medicine and Surgery (IBMS) is a prerequisite to applying and acquiring

Bids cannot be changed once made, so bid accordingly or ask que...funnel pages. Although the elements already exist, their arrangement and optimization need attention to significantly increase conversion rates. The optimal candidate should have a solid portfolio of similar past work for review and have strong skills in CSS/HTML along with design skills. I'm interested in seeing examples explicitly demonstrating your skill in effective funnel page design meant for conversion increase. I will primarily measure success through increased conversion rates. I will provide the list of several items I would like improved over my existing site. Skills and Experience: - UX/UI Design - Strong CSS/HTML skills - A keen eye for design and can work on graphic art as needed - Conversion Ra...

I am looking for a skilled website developer who can help me revamp my current website which is a EUROPE tour operator, for planning European AUTO tours!!!!! / This is what I aspire to: - **Desi...- **Determine a solid graphic line that can communicate with social networks since we have a kind of relaunch of the company. Ideally I am looking for a developer with: - Extensive experience in web development and design. - Competence in incorporating new functions into existing websites. - A solid understanding of user experience and interface design. - Solid knowledge of web performance optimization techniques. If you can come up with new ideas and help me take my website to the next level, I'd love to hear from you.

As an eCommerce business, I'm seeking a seasoned expert in SalesForce Marketing Cloud to lead the creation and execution of our promotional email marketing campaigns. Your responsibilities will focus precisely on: - Designing striking, target-focused promotional email campaigns - Constructing relevant customer journeys - Setting up and overseeing automation workflows The ideal candidate would be a seasoned expert with demonstrable skill and potent track records in creating and implementing successful promotional email campaigns through the SalesForce Marketing Cloud. They should also be adept at translating company goals into customer-focused journeys and efficient automation processes.

Job Title: Business and Marketing Assistant Type: Part-Time, Remote Hours: 10 hours/week (2 hrs a day / 5 days a week) Salary: £400/month (with potential for growth) About Us: We are a wedding photography start-up based in London, England. We are aiming to revolutionise the wedding industry and expand into other areas like architecture and interior photography. We value creativity, innovation, and quality. Role: We need an organised, creative, and knowledgeable person to help us grow. You'll work on marketing, operations, and other tasks, helping us implement and test new ideas. Your role will grow as our business does. Responsibilities: Develop and execute marketing strategies. Manage daily operations. Contribute ideas and feedback. Implement and t...

I'm searching for a freelancer with intermediate Matlab skills to help optimize the energy efficiency of a battery system for renewable...efficiency: The primary focus of this project is to ensure that our battery system operates with maximum energy efficiency. This involves assessing current battery performance and implementing improvements in its energy consumption. Ideal Candidate: - Intermediate Matlab Proficiency: The perfect candidate for this project should be proficient with Matlab, having experience in battery system optimization. Previous work in the field of renewable energy systems would be a bonus. The goal of this project is to enhance the energy efficiency of our battery system. Your expertise will help us in achieving a more sustainable and effective renewable...

We are a sales and marketing company operating in Panama. We own a number of hectares of agricultural land which we are marketing and selling to those looking for an alternative investment and/or a route to Panamanian residency. To this end, we want to create a digital presence to market our offering. We are in need of a highly skilled digital marketer, with a focus on Facebook and Instagram, to help us generate quality leads. Our target audience is individuals living in North America who are seeking secondary residency in Panama and/or an alternative investment opportunity. Key Responsibilities: - Manage our social media presence on Facebook and Instagram - Create and run effective adverts to generate leads - Develop a landing page that converts visitors into leads Key...

I'm looking for a talented content writer with a strong understanding of SEO and experience in using AI tools like SurferSEO and RankMath. Your...posts - Leverage AI tools effectively to enhance the content for SEO - Focus on non-technical content that is accessible to a general audience Ideal Skills and Experience: - Proven track record in SEO content writing - Familiarity with AI tools such as SurferSEO and RankMath - Ability to translate technical concepts into simple, engaging content - Strong understanding of keyword research and optimization In this role, you'll be provided with the necessary keywords and topics to focus on. The goal is to create high-quality, SEO-optimized blog content that not only enhances the website's visibility on search engines but als...

...several important tasks, mainly focused on data analysis, process automation, and digital marketing. Key Responsibilities: - Develop and implement an autonomous agent platform with Libraries of tasks, agents, tools to be organized by a user into Crews. - Ensure the agents are capable of accessing and interpreting data from a variety of sources, including databases, APIs, and websites. - Create a user-friendly Panel front end for the CrewAI platform that presents the user insights and controls of Crews in a clear and intuitive manner. Ideal Skills and Experience: - Proven experience in developing autonomous agents. Previous experience with AI, data analysis, process automation, and digital marketing would be highly desirable. - Proficiency in working with databases, APIs,...

I need ...with professionals in the accounting, finance, and banking sectors. - Experience in Business Acquisition: Previous experience in business acquisition or similar endeavors will be highly beneficial for this task. - Data Management Skills: You will be dealing with a significant amount of contact information, so experience in managing and organizing large datasets is a definite plus. -Cold email marketing experience: You should be familiar with creating email sequences that get people to take action; specifically, book a meeting with me I'm looking for a professional who can take on this task efficiently and effectively, ensuring that my instance of is optimized for reaching out to the right people and gathering valuable information for potential business acquisitio...

I am seeking a vibrant, innovative brand strategist for a budding brand. The ideal candidate will understand how to speak to professionals in the 25-40 range successfully, recognizing their needs, tastes, and aspirations. Tasks: - ...their needs, tastes, and aspirations. Tasks: - Development of a brand strategy from scratch encompassing all key factors: the vision, mission, personality and the positioning statement. - In-depth competitive analysis to understand stand-out strategies in the current market. - Collaborative creation of a novel, targeted marketing plan. The suitable candidate should have: - Able track record of successful brand creation from zero. - Proficient understanding of marketing towards a professional demographic. - Sound knowledge of competitive ana...

...products and printing receipts with thermal printers. - User login for separate staff: It should also have a feature to allow separate logins for different users or staff members. - Inventory management: The software should include inventory management features for tracking stock levels and products. - Customer management: I need a system that can handle customer data and history, to help with marketing and future sales. - Tax calculation: The software should be able to automatically calculate taxes for each transaction. - Customizable: The software should be customizable to suit the specific needs of my retail store. - No monthly renewal payment: Ideally, I'm looking for a one-time purchase software with no recurring fees. The ideal candidate for this job should have exper...

...educational marketing contents for my TikTok, Youtube Shorts, and Instagram Reels audience. The main topic is centered around online safety, especially areas like keeping kids safe online, parental controls, and secure internet use. Your role: - Create engaging and informative contents that suit my audience demographics - Ensure all contents resonate with our brand's voice and style - Create 2 reels/shorts per day on various platforms - Increase Views, Subscribers, Likes, Comments - Increase Followers & Influencers -Understand demographics we are targeting Ideal Skills: - Proficiency in TikTok, YouTube Shorts, and Instagram Reels content creation - Prior experience in developing engaging & viral video content - Ability to present educational information in an ...

I'm in need o...any syntax errors or functionality issues. The main goal of this script is to create a slideshow from an image sequence. This slideshow is an integral part of the website's design and user experience, so the code must be functional, efficient, and fast. The current script works, but it's far from optimal. Skills and experience: - Strong background in JavaScript, particularly for website optimization - Experience with WordPress, particularly in customizing and refining existing scripts - Understanding of user experience and how JavaScript can impact it - Previous experience in refactoring and optimizing code to improve website performance If you're an expert in JavaScript and have experience in optimizing and refactoring code for WordPress sit...

I need a skilled WordPress developer for updating my website's content and optimizing its loading speed. Here are the tasks at hand: - Adding new pages to the existing site. - Ensuring highly responsive and fast page loading times across the website. The ideal candidate has a solid background in WordPress, page speed optimization, and can deliver in a timely manner. Familiarity with SEO best practices would also be beneficial. I look forward to receiving your bids.

I'm looking for a skilled Python programmer with experience in data analysis and route optimization. The main goal of the project is to create a method to develop a route optimization system for navigating between various locations. Key Tasks: - Create a method for data analysis - Develop a route optimization system The route optimization system should focus on finding the shortest path between the multiple stops. Ideal Skills: - Proficiency in Python - Strong background in data analysis - Experience in developing route optimization systems, especially focusing on the shortest path - Familiarity with tools and libraries used in data processing and route optimization - Excellent problem-solving skills I'm looking for someone who can ...

I'm looking for a skilled Google Ads specialist to opti...Understanding of the nuances and competitive landscape in the flight booking sector will be a significant advantage. - Lead Generation: Ability to strategize and implement tactics that result in a higher volume of quality leads. Your responsibilities will include: - Auditing the current campaign and making recommendations for improvement. - Keyword research and targeting optimization. - Ad copywriting and A/B testing. - Landing page optimization for lead generation. As my business and campaign are focused on international flights within the US, you should demonstrate a strong understanding of the travel industry in this context. The success of this project will be measured by the increase in quality leads genera...

I'm in need of a talented content writer who can craft engaging and informative written content, as well as compelling promotional video scripts. Key Responsibilities: - Crafting engaging, informative written content:...promote our products/services. Ideal Candidate: - Proven experience as a content writer, ideally in creating both text and video content. - Strong writing skills: You should be able to write in an engaging, clear, and concise manner. - Video scriptwriting experience: Prior experience in writing promotional video scripts is a huge plus. - Understanding of SEO: A good understanding of search engine optimization and how it applies to content creation will be beneficial. This is a great opportunity for a skilled content writer to showcase their talent across dif...

I'm currently seeking a marketing specialist with extensive experience promoting female oriented, high fashion apparels. Key Responsibilities: - Devise marketing strategies targeting women interested in modest fashion - Implement promotional campaigns focusing on high fashion apparel -social media marketing inc. ads management -influencer outreach and management -SEO capabilities on social media and website Ideal Candidate: - Experience in promoting women's fashion - Familiarity with marketing high-end, fashion-forward apparel - Proficient in trend spotting and fashion aesthetics - Excellent understanding of the fashion industry and specifically high fashion brands If you fit this profile and are passionate about fashion, I invite you to submit...

As an entrepreneur keen to make my digital mark, I'm seeking an experienced SEO professional who can take the helm in boosting my web presence. I'm not just looking for any SEO services; I want comprehensive, tailored and effective solutions. Here's what I require: 1. On-Page and Off-Page Optimization: I need someone equipped with the right techniques to tweak every corner of my website compliant with SEO best practices, and construct high-quality backlinks to augment my site’s visibility on the web. 2. Keyword Research: Since I don't have a finalized set of keywords to target, your role will also involve in-depth keyword research to ascertain the most relevant and high-performing keywords in my industry. 3. Objective Focused Strategy: My primary go...

I'm looking for an experienced web designer to create an information portfolio website. The main purpose of this site is to promote our p...professional services, specifically Abseiling Rope Access Services for Building Maintenance. Key Attributes: - Ability to effectively showcase professional achievements. - Proficiency in creating a sleek, professional, and user-friendly browser layout. - Experience in designing service-based portfolios with an emphasis on promotion. Ideal Skills: - Web Design - Graphic Design - UI/UX Design - SEO Optimization Enclosed is a link to a competitors website to give you a better idea of what is required. We will supply text and photos for our website. Your creative input would be highly appreciated. If you're up for the task, get in touc...

Buscamos un experto en email marketing el cual puedas crear, gestionar y optimizar campañas de email marketing para inmobiliarias

I need a writer with proficiency in crafting captivating product descriptions for a variety of categories: Electronics, Home & Kitchen, and Fashion. Here's wh...product descriptions for a variety of categories: Electronics, Home & Kitchen, and Fashion. Here's what I'm looking for: - You will need to write descriptions for less than 10 products in each category. - The aim of the descriptions is to be engaging, informative and persuasive, helping to convert potential customers. - Experience in e-commerce or a similar field will be a huge plus. - SEO optimization is not required; your focus should be on creating engaging content rather than keyword stuffing. If you have a way with words and an understanding of how to sell products through compelling descrip...

I'm looking for a skilled web designer to revamp my current homepage The key areas of focus for this project are Layout, Colors and Graphics. Key Aspects: - **Layout**: I need a more organized and visually appealin...redesign is to boost sales and conversions. So, the new design should be crafted with this objective in mind. Ideal Freelancer: - Proven experience in web design, especially homepage redesign. - Strong graphic design skills, with a portfolio to showcase. - Experience with 3D illustrations, with a portfolio to showcase. - Understanding of UX and UI principles, especially in relation to conversion optimization. - Adept at translating brand goals into visually appealing website designs. We provide some images to broadly convey the expected look of the website.

I'm seeking a designer to revamp an existing sheet metal flyer for my roofing company. The current design isn't to my liking, but I'd like to retain the essential information f...design isn't to my liking, but I'd like to retain the essential information from it. Below are details to consider: - The new flyer should be designed in a modern style. - The dimensions should be 8x10. - The flyer should prominently display our company's contact information. - It should also effectively showcase the range of services we offer. The Ideal Freelancer: - Experience in designing marketing collateral. - Proficiency in creating modern, eye-catching designs. - A portfolio that showcases successful flyer designs. - An understanding of the roofing or construction indu...

I'm looking for a skilled individual to assist me in optimizing my LinkedIn profile and ultimately helping me to land a sales role. Key Responsibilities: - Optimize my LinkedIn profile content to align with my target industry - Sales. - Enhance the visibility of my profile on the platform. - Develop a networking strategy that will ...me to land a sales role. Key Responsibilities: - Optimize my LinkedIn profile content to align with my target industry - Sales. - Enhance the visibility of my profile on the platform. - Develop a networking strategy that will assist me in my job search. The ideal candidate should: - Have a strong background in sales or recruiting within the sales domain. - Be proficient in LinkedIn profile optimization. - Demonstrate a good understanding of netw...

...Google. This role is crucial as it directly impacts the site's performance and visibility. The ideal candidate should be proficient in WordPress and capable of making necessary changes to the site. I require assistance in identifying the most relevant keywords and incorporating them effectively to improve my site's ranking. Key Responsibilities: - On-Page SEO - Keyword research and suggestions - Optimization of website elements based on keywords - Website maintenance and changes - Optimize Google Business Profile Ideal Qualifications: - Solid experience in on-page SEO for WordPress sites - Proven track record of enhancing website visibility - Proficiency in working with Google and Bing search engines - Experience in keyword research and application Please include det...

im looking for someone who can handle a couple extra SMMA clients a month

As an expansive business, I am looking for astute marketing experts to revolutionize my brand. I'm focused on selling kitchen cabinets to businesses. We are producing kitchen cabinets in Europe. We are willing to sell big amounts of furniture to USA. This proposed project will require: Finding businesses customers - Skills and experiences: - Exceptional creative capacity and strategic thinking - Proven experience in the development of marketing strategies - Capacity to conduct market analysis and identify target audiences - A comprehensive understanding of the marketing preferences.

hello Currently, AWS-related consultation is needed. Also, we are looking for someone who can connect to AWS (build a server). We are looking for someone who can perform AWS-related tasks such as SSL, server management, backup settings, cost optimization, etc. My current budget is around $10-$20. Please write "awsp" in chat or in the proposal to help determine whether bots are verified.

...Interests and Hobbies - to be determined based on client and niche Duration: 1 Month....on contract basis like you'd get 40% commission per client that I will give you. like for $1k per month client, you'd get $400 more the clients...more you'd make sky is the limit....... if you'd earn good enough, you can join full time in my agency !!! Ideal Candidate: - Proven track record of successful marketing campaigns on Facebook and Instagram. - In-depth understanding of various age groups and geographic locations. - Ability to tailor content to suit different interests and hobbies. - Excellent communication skills and the ability to work collaboratively with clients. If you believe you can help me achieve my goals, please get in touch. This may lead to an ong...

I'm in need of someone who could help me...business partnership. We provide them with the free sample product, they will use it, and make a video to sell the product. KOLs will get 20% of sales as commission. They are risk free. The risk is on us: they agree and make committment, but just don't make video after they received the products, which doesn't count a job done. For this task, you need to have a strong understanding of influencer marketing on TikTok, a good network of influencers, and experience in outreach and negotiation within the beauty and personal care niche. It will be a bonus if you have experience working with influencers from different age groups and have a good eye for identifying influencers who will be a good fit for our products. Looking for...

I'm looking for an SEO expert who can help me significantly improve my website's performance in terms of organic traffic, search engine rankings, and keyword optimization. Key Goals: - Increase organic traffic: I want a huge boost of the number of visitors coming to my website through organic search. - Improve search engine rankings: I need my website to rank higher in search engine results pages, particularly for keywords relevant to my business. I want to make use of web hooks. - Optimize website for keywords: I require a comprehensive keyword strategy that will help my site rank for the most relevant terms. Target Audience and Location: - Local, National, International: My target audience is quite broad, encompassing customers from different geographical locations. T...

I'm seeking an experienced email marketer to handle my email campaigns. Key Responsibilities: - Develop and execute email marketing strategies - Create engaging email content for specific target audiences - Analyze campaign performance and optimize for success Ideal Candidate: - Proficient in email marketing tools and platforms like Mailchimp, Constant Contact, and SendinBlue - Experienced in creating effective email campaigns - Data-driven, with a focus on performance analysis and optimization Please submit your proposal with relevant experience and examples of past successful email campaigns.

...The brochure should be designed to work well on both desktop and mobile devices - Use of text and images to create a compelling and engaging narrative Key Skills and Experience Required: - Graphic design expertise with a focus on brochure design - Prior experience in creating interactive elements in digital brochures - Understanding of mobile-friendly design principles - Proficiency in email marketing best practices is a plus If you're confident in your ability to create a sales brochure that is not only visually attractive but also effective in driving conversions, I'd love to hear from you....

I am on the hunt for a specialist who is knowledgeable and skilled in wireless communication and operation research. For this particular project, you will be req...Background in operation research would give you a substantial edge. 3. **Outcome of the Project**: Ultimately, the effort you invest in implementing the algorithm and creating the mathematical model needs to result in the optimization of the system. The perfect candidate for this project is well-versed in wireless communication, particularly cellular technology. Practical experience in operation research, algorithm implementation, and mathematical model creation is also crucial for the success of the project. Efficient problem-solving skills, a knack for optimization, and a strong mathematical foundation are e...

I need a professional SEO expert to optimize my website in order to improve our search engine rankings on Google. - The main goal for the project is to increase organic traffic and visibility on Googl...rankings on Google. - The main goal for the project is to increase organic traffic and visibility on Google. - I have a list of specific keywords and phrases that I would like to target. - The work is urgent, so quick and effective execution is essential. Ideal Skills and Experience: - Proven track record of successful SEO projects, especially on Google - Expertise in keyword research and optimization - Ability to implement and execute strategies quickly, with a focus on achieving results in a timely manner. Please include any relevant past projects or case studies in your ap...

...my B2C website. Key Responsibilities: - Conduct a thorough website optimization to ensure it's search engine friendly and user-friendly, with a focus on conversion optimization. - Develop and implement creative and effective social media marketing strategies that resonate with my target audience. - Create and execute a content marketing plan that will help drive organic traffic to the site. Ideal Candidate: - Proven experience in website optimization, with a track record of increasing organic traffic and improving conversion rates. - Expertise in B2C digital marketing, particularly in the areas of social media and content marketing. - Proficiency in SEO tools and strategies. - Understanding of conversion rate optimization t...

I am in need of a skilled professional in Lambda and Python to assist with the configuration of my Lambda function, optimize my Python code, and help me debug errors. Key tasks: - **Lambda Function Configuration:** I need help setting up my Lambda function correctly. - **Python Code Optimization:** I am using Python 3.x and require someone to optimize my code. - **Error Debugging:** I need assistance in finding and resolving errors in my Lambda function. Ideal candidate should: - Have prior experience with Lambda and Python. - Be comfortable working with Python 3.x. - Be adept at debugging and optimizing code. - Demonstrate strong problem-solving skills.

I'm prospecting for a skilled social media marketer who can proficiently use Facebook, Instagram, and Twitter to civilize a leads generation campaign. The crux of this project is to generate leads and the main target demographic is adults aged between 25 and 54. Key Requirements: - Proven experience in man...insights on engaging adults between 25-54 years. - Ability to optimize ads for best performance and leads generation. Ideal Skills: - Social media strategy - Sharp with audience targeting - Adept at tracking campaign performance Let's connect if you have a track record of manipulating these platforms to achieve leads generation. Your application should illustrate your grasp of social media marketing for this demographic, alongside measurable results of past campa...

My name is Neil, Im the founder of a Creative Event Agency in Atlanta, GA. I am in need of a marketing expert who can help me enhance our digital and social media strategies. The goal is to boost brand awareness, generate leads, and drive traffic to our website. We are a full-service event agency looking for a growth partner to help us expand our client base and increase our revenue. Target Audience: Our agency caters to the corporate world, B2B companies, Fortune 1000 brands, and global agencies. Therefore, the ideal candidate should have experience in marketing to similar audiences. Main Objectives: Increase Brand Awareness: Help us become more visible and recognizable in our industry. Generate Leads: Drive more potential clients to our business. Website Traffic: Incre...

...extensive experience in: - Building and maintaining large-scale social media platforms - Implementing complex user permission systems - Working with real-time data handling, crucial for a dynamic user experience - Integrating a wide range of third-party services Standouts will demonstrate: - Proven track record with React.js & - Creative problem-solving skills - Efficient performance optimization in large projects - Strong communication for collaborative development Mandatory; - React.js - GraphQL - - Team collaboration - Strong understanding of front-end development - You work 45 hours per week by sharing your screen during your shift - weekend available - You work on monthly basis incoms "no upfront" - You work on UTC time Please apply with your relevant ex...

I need to perform an analysis of a webpage that includes: - Pricing Landing Page Analysis: Conduct a CRO analysis. Provide an analysis of how these areas currently impact user behavior and suggest strategies for improvement. - Create simple user personas - Identify two competitors and list strength and weaknesses

This blog will be addressed to women and men and will aim to inform and raise awareness around a specific health issue, potentially promoting healthy lifestyles and wellness and creating a community of people who face the same problems and have the same concerns.