This proposal is for a comprehensive and coordinated campaign to build a social media presence on the popular social media outlets, particularly facebook, Twitter, and Youtube, but can include other social media outlets as well. Social media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at very low cost, therefore offering big returns through more leads and prospects which in turn promote sales and revenue.
Effective social media marketing takes quality and consistency over time to build interest and a following. This section describes the activities that will be part of the social media marketing program over a six month social media program.
Determine Social Media Strategy:
Review the Client the short term and long goals in using social media. Create an overall plan for initial and on-going social media activities and responsibilities and for key messaging strategies.
Create/Update Accounts:
Create facebook, Twitter, youtube channel, blog post site/area, and other social media accounts, or update any existing accounts/blogs as needed (i.e. improved profile images and descriptions). This includes applying existing logos and marketing graphics or creating original profile content if required.