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Have new image manipulation process which creates a type of product that could previously not be created. Could say it is equal in stature to the invention of the process of creating a hologram, thereby which now holograms existed in real world not just in theory. Need to assess IP if worth it as strategy to seize portal-monopoly over an industry or whether to skip IP and just use the new-technology's velocity vector on market-penetration to seize monopoly by brute force. Many other considerations can be explored if we work on hour by hour consulting basis.