SCO SMO MARKETING

We are looking for a Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in-depth knowledge of the products provided by the client and market goals. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals with the following responsibilities : In depth knowledge of SEO and adwords programs. Developing, managing and designing layouts of communications such as presentations, newsletters, support materials, research papers, and brochures. Planning, development and execution of national digital programs, including online advertising, website strategy and design, social media, mobile, and deliverables. Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams. Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules. Wining and maintaining site analytics, metrics, and campaign reporting. Presenting recommendations to Director of Marketing and Communications. Developing and coordinating multimedia packages.