Google ads specialist certificationKazi

...expert who is Google Ads Certified and able to verify crucial business operations, particularly related to my advertising campaigns. The focus of this project is to ensure the complete and accurate functioning of my PPC campaigns. This involves the following key aspects: - **Business Operations Verification:** The ideal candidate will have a deep understanding of Google Ads and be able to perform a comprehensive verification of the business operations linked to my PPC campaigns. This includes ensuring that all tracking and conversion mechanisms are set up correctly and functioning optimally. - **Google Ads Certification:** It is crucial that the chosen freelancer is Google Ads Certified, as this certification sign...

I'm in need of a Google search expert to help with keyword research and ad campaign management. Key Tasks: - Keyword Research: The primary goal of this research is to increase website traffic. The expert should be able to identify high-performing keywords for our industry. - Ad Campaign Management: The target audience for these campaigns are national customers. The expert should be able to set up and manage effective campaigns on Google. Ideal Skills and Experience: - Proven experience in keyword research and search engine optimization. - Track record of successful ad campaign management, particularly for national audiences. - Knowledge of Google's advertising platform and its functionalities. - Ability to analyze data and optimize campaigns for better performanc...

I'm in need of an experienced graphic designer to help me with a logo design project. Key Points: - The designer will be responsible for creating a unique, eye-catching logo that effectively represents my brand. - Although the style of the logo hasn't been specifically determined, I'm open to your creative suggestions. - The primary purpose of the logo will be for brand identity, so it needs to be memorable and versatile for use across different marketing materials. Ideal Skills and Experience: - Proven experience in logo design - Strong portfolio that showcases creativity and versatility - Understanding of brand identity and marketing principles - Excellent communication skills to understand and incorporate my vision - Ability to deliver high-quality work within agreed t...

I'm urgently looking for a skilled SEO and PPC professional who can help me increase my website traffic. Key Responsibilities: - Implement SEO strategies to boost website visibility and traffic. - Execute PPC campaigns to drive more visitors to the site. Ideal Skills and Experience: - Proven track record in SEO and PPC management. - Familiarity with tools like Google Ads and Analytics. - Ability to deliver quick but effective results.

...for platforms like Instagram, Twitter, and Facebook, identifying child-friendly content that resonates. - Email Marketing: Creation of engaging email campaigns, possibly featuring game previews or related content targeted towards parents and children. - Influencer Partnerships: Experience in identifying and collaborating with child-friendly influencers who can promote the game. - Google and Facebook Ads: Proficiency in managing ad campaigns on these platforms to effectively reach our target audience. - Main Objective: The primary goal of this marketing campaign is to enhance brand recognition and to gather more emails/ followers on Kickstarter before launch. The candidate should have a proven track record of executing brand awareness campaigns and be able to tailor ...

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I'm seeking a developer who can help me resolve an issue that the google pay button doesn't appear when the allowed auth method is CRYPTOGRAM_3DS. Thank you,

I'm seeking a developer who can help me resolve an issue that the google pay button doesn't appear when the allowed auth method is CRYPTOGRAM_3DS. Thank you,

I'm in need of an experienced graphic designer to help me with a logo design project. Key Points: - The designer will be responsible for creating a unique, eye-catching logo that effectively represents my brand. - Although the style of the logo hasn't been specifically determined, I'm open to your creative suggestions. - The primary purpose of the logo will be for brand identity, so it needs to be memorable and versatile for use across different marketing materials. Ideal Skills and Experience: - Proven experience in logo design - Strong portfolio that showcases creativity and versatility - Understanding of brand identity and marketing principles - Excellent communication skills to understand and incorporate my vision - Ability to deliver high-quality work within agreed t...

I'm in need of a digital marketing expert who can set up and manage a Facebook Ads campaign focused on generating leads for my business. Key Requirements: - Proficiency in managing Facebook Ads, particularly in generating leads - Demonstrable experience in successful lead generation campaigns - Insight into developing effective ad creatives and audience targeting strategies - A track record of delivering quantifiable results in terms of lead generation Your responsibilities will include: - Setting up and structuring the campaign - Carrying out continuous monitoring, analysis, and optimization - Providing regular reports on campaign performance and lead generation metrics - Proactively suggesting new strategies to enhance lead generation efficiency The ideal candidate...

I'm seeking a proficient freelancer with experience in business and customer acquisition. The ideal candidate can provide an effective strategy to get my ship...companies - ship owner / vessel owners Key qualifications for this project include: - Strong networking and relationship-building skills - Ability to identify and navigate the necessary processes to achieve vendor approval As part of this role, you'll be responsible for: - Guiding my company to become an approved vendor with Shipping Company (MSC) - Leveraging our ship owner certification to help gain approval and navigate industry processes Your work will be integral in expanding my business and securing new clients, so I'm looking for someone committed, knowledgeable, and efficient who ca...

I'm seeking an experienced SEO specialist to help my website rank better on search engines, especially for a local audience. Key Responsibilities: - Conduct keyword research and optimization to ensure that the website ranks well for relevant search terms. - Create and implement a content strategy that aligns with SEO best practices. - Develop and execute a link building strategy to improve the site's authority and visibility. Ideal Candidate: - Proven experience in local SEO and improving search engine rankings. - Expertise in keyword research and optimization. - Strong skills in content creation and link building. - Familiarity with SEO tools and analytics. - Excellent understanding of the latest search engine algorithms and trends. Please share your previous work rel...

I'm looking for a reliable data entry specialist to help me with entering a medium amount of data into a spreadsheet. The data consists of both numeric and text data. Key Responsibilities: - Accurately enter a medium amount of data into a spreadsheet - Handle both numeric and text data appropriately Ideal Skills and Experience: - Proven experience in data entry - Proficiency in handling both numeric and text data - Attention to detail to ensure accurate entry - Familiarity with spreadsheets - Reliable and able to meet deadlines I'm looking for someone who can deliver quality work within a reasonable timeframe.

I'm in need of an experienced and certified Japanese to English translator for text documents. The primary purpose of this translation is for legal use, and I prefer someone with certification in linguistic translation. Key requirements: - Proven experience in Japanese to English translation, specifically for legal documents - Certification in linguistic translation is crucial - Attention to detail and accuracy to ensure a high-quality output Please provide your relevant experience and certifications in your bid.

I find myself in need of a skilled freelancer to restore my suspended Google Business account. My account was suspended due to exceeding the storage limit, and I have been unable to fix this issue myself. The professional perfect for this job should excel in: - Google Business account restoration - Dealing with suspension issues, specifically exceeding storage limit - Providing tips and guidelines on how to avoid future suspensions due to storage issues The task includes confirming the suspension reason, working towards resolving it, and ensuring resumption of the account. Knowledge on dealing with Google's support system would be highly advantageous. Looking forward to working with you.

As a social media manager, I'm on the lookout for a skilled social media specialist who can create captivating real-life videos and photo posts for my Facebook, TikTok, and Instagram accounts with the content I provide. Here's what I am seeking: - Creation of real-life promotional videos and photo posts, making my platforms appealing and irresistible to prospective customers. - Maximizing my social media engagement – increasing followers, comments, shares, and the overall reach. - Having a keen eye for details that will ensure my brand stands out in the highly competitive online space. - Strategizing and implementing posts that are in line with the objective of sales increase. Desirable skills and experience: - Proven experience in social media marketing, esp...

I have a French birth certificate that needs to be translated into English within 1 day. The translation must be certified. Given the urgency of the project, only experienced and detail-oriented translators should apply. Additionally, the translator must have: ...translation must be certified. Given the urgency of the project, only experienced and detail-oriented translators should apply. Additionally, the translator must have: - Native-level proficiency in both French and English - Prior experience with official document translation - Knowledge of the certification process for translations You should be able to deliver the translation as a digital copy via email. A notarized copy is not required. Please bid only if you can meet the deadline and the certification requir...

I'm in search of a highly skilled AutoCAD drafter with specialization in commercial kitchen design. Key responsibilities will include: * Creating a efficient layout plan for an open kitchen setup * Assisting in the selection of suitable kitchen equipment * Drafting accurate plumbing and electrical plans pertinent to commercial kitchens Ideal candidates must have a deep understanding of commercial kitchen requirements and functionality, previous work experience with similar drafting tasks will be highly favored. Familiarity with mechanical and electrical plans is crucial. I look forward to working with a visionary who understands the essence of a well-designed commercial kitchen.

Hello, please do not apply if you do not have experience in writing Amazon appeals and successfully getting accounts reinstated. My Amazon account was recently deactivated due to Product Authenticity Customer Complaints and Restricted product policy violations. I need an expert to help me write an excellent appeal that will get my account reinstated. You must have experience and provide proof that you are well versed in Amazon and have successfully helped other sellers get their accounts reactivated. You need to know the ins and outs of submitted successful appeal letters. You need to edit a few invoices for three products according to Amazon's instructions as I am unable to provide genuine invoices. The right candidate will have a comprehensive understanding of what constitutes A...

...aim of this project is to generate leads among professionals aged between 35 and 56. Number of 3 different creative has to provide by designer Key Requirements: - Design a series of engaging, professional-looking static images. - Ensure the images are appealing and suitable for a middle-aged professional audience. - Prior experience in creating Facebook ad campaigns, particularly static image ads, is a plus. - A keen understanding of lead generation strategies and how to incorporate them into visual content. ***** The Ad should be a clear message content to the viewer - A readable phone number - with looking commercial building photo******* and neat looking with an attractive professional look Your role will be pivotal in driving the success of our campaign, so I'm looki...

Need an web hosting an expert to update my DNS settings. This is essential to ensure a smooth and seamless transfer. Ideal Skills and Experience: - Proficiency in DNS settings and configuration - Experience with migrating websites between hosting providers - Expertise in Google Workspace, particularly in setting up domain emails - Good communication skills to keep me updated on the progress and potential issues.

...experienced team to develop an C2C e-commerce application compatible with Android, iOS, and the web. The application should mirror the functionality and structure of , with key feature additions including: - social platform registration/signin (google, facebook, twitter) - Advanced product searching capabilities - An intuitive and responsive shopping cart system - Smooth payment gateway integration - feedback system - Posting offers, offers acceptance/bidding - Powerful Advertisement mechanism (this model will monetize only on ads) - facility to integrate with local logistic partners for delivery/estimate/tracking In terms of design, I'm searching for a colorful and vibrant style blended with a professional and corporate touch. The user interface (UI) and user expe...

I'm looking for someone to set up and manage Meta Ads on my Shopify store, with the goal of significantly increasing online sales. Key Responsibilities: - Implementing Meta Ads for my electronic gadgets store - Regular monitoring and optimization of the ads to ensure they're driving traffic and increasing sales - Providing recommendations to improve overall sales performance Ideal Skills: - Solid experience in setting up and managing Meta Ads for Shopify stores - Proven track record in boosting online sales through digital advertising - In-depth understanding of the electronic gadgets market and e-commerce trends Looking forward to your proposals and how you can help drive my business growth. Please must share your current work sample in yout bid....

google and facebook promotion

We’re on the lookout for Senior Java Developers who can effectively refactor Lombok by changing its base package structure from lombok.* to io.gilly.* . We need a specialist who can: - Change the base package of all classes, config files and build scripts - Ensure that the unit tests pass after the change You’ll know that the job is complete when: - The final repository must have no mention of “Lombok” (except for places where it’s unavoidable, such as downloading artefacts from the web, eg: “”) - the generated jar can be added as a dependency on a Dummy Java app, and it should work exactly like Lombok. For instance, when I annotate a POJO with @, getter methods are added to the .class - Additionally, we will add both Lombok and

I need a professional with excellent data entry skills to assist in cleaning and refining my existing data sets. The data is currently in Excel format, and I want it to be more organized and polished. Skills and Experience: - Proven data entry skills - Proficiency in Excel - Experience with data cleaning and refinement - Attention to detail Tasks to be completed: - Review the current data sets - Remove any inaccuracies or errors - Reorganize the data if needed - Ensure all data follows a consistent format The ideal candidate is someone with a keen eye for detail and the ability to handle large amounts of data efficiently. I expect prompt delivery and utmost accuracy in the task. If that's you, place your bid now!

As a service-based business owner, I am seeking assistance from an expert digital marketer or agency to improve our Google reviews to reach 500 reviews. Until now, we have been prompting our customers via follow-up emails. However, we would like to explore and implement more effective, innovative methods of encouraging our customers to leave reviews. Primed candidates should: - Have previous experience in increasing online reviews, particularly on Google, for service-oriented businesses. - Be adept in developing creative strategies for customer engagement. - Have excellent knowledge of email marketing and other possibly more effective methods. - Have the capacity to provide sustainable solutions: the goal here is to see a consistent growth in the number of high-rated review...

I'm looking for a quantity surveyor experienced in residential construction. Key Requirements: - Provide both preliminary and detailed itemized estimates. - Expertise in estimating for structural components, finishing materials, and MEP systems. Your job will include: - Detailed take-offs and measurements for all elements of a residential building. - Translating the measurements into a comprehensive quantity survey. - Providing both high-level preliminary and detailed itemized estimates. This role requires a meticulous eye for detail and a strong understanding of construction materials and techniques. Experience in working on similar residential projects is preferred.

Requerimos Trafficker Digital con amplia experiencia para configurar y lanzar campañas publicitarias en distintas plataformas como Google Ads, Facebook Ads, Instagram Ads, con eficiencia y precisión. Con amplia experiencia en pauta digital- Diseño y edición de imágenes, Experiencia en creación de landing pages , asi como Conocimientos avanzados en posicionamiento web (SEO y SEM). Debes ayudarnos a realizar segmentación correcta de públicos objetivo. Experiencia y conocimiento para trabajar con métricas y realizar análisis de las campañas asi como Seguimiento en tiempo, monitorizando con métricas y KPI (métricas asociadas a objetivos concretos) para evaluar su evoluci&o...

I am looking for an accomplished specialist in report writing who can deliver a detailed and effective quality control inspection report for factories located in China. This report is specifically intended for external auditors usage and thus, it must be both accessible and impressive in its detail and clarity. While detail being key, simplicity should be above all else. Key Requirements Include: - Performance Evaluation: Analyze and document the performance of various processes of the factories product. - Compliance with Standards: Evaluate and report on the compliance of processes with established standards if applicable. - Detection of Defects: Detect and describe any defects encountered during the inspection. - Process Failure Theory: Include a section on the potential reasons ...

I'm in need of a single screen Android application. The primary function of the app is for users to log in ...Android application. The primary function of the app is for users to log in using their Facebook account. Upon successful authentication, the app should display the user's email address. Key requirements: - Single screen Android application - Facebook / Instagram / Google login integration - Display user's email address post-login Ideal freelancer for this project: - Proficient in Android development, particularly single screen applications - Experience with social media login integrations, specifically Facebook / IG / Google - Familiar with presenting user-specific information on Android applications - Excellent communication skills to clarify any a...

Requerimos Trafficker Digital con amplia experiencia para configurar y lanzar campañas publicitarias en distintas plataformas como Google Ads, Facebook Ads, Instagram Ads, con eficiencia y precisión. Con amplia experiencia en pauta digital- Diseño y edición de imágenes, Experiencia en creación de landing pages , asi como Conocimientos avanzados en posicionamiento web (SEO y SEM). Debes ayudarnos a realizar segmentación correcta de públicos objetivo. Experiencia y conocimiento para trabajar con métricas y realizar análisis de las campañas asi como Seguimiento en tiempo, monitorizando con métricas y KPI (métricas asociadas a objetivos concretos) para evaluar su evoluci&o...

I'm requiring a skilled developer proficient in Facebook Pixel for installation, setup, and custom event tracking on my WordPress site. The project will include: - Installing and setting up Facebook Pixel on my WordPress platform for effective monitoring. - Drawn focus on custom event tracking, specifically 'purchase completions' to opti...on my WordPress platform for effective monitoring. - Drawn focus on custom event tracking, specifically 'purchase completions' to optimize future marketing strategies. The ideal candidate has solid experience with Facebook Pixel, understands WordPress, and can utilize tools for advanced custom event tracking. Knowledge of eCommerce and digital marketing is a huge plus. Familiarity with Facebook ads and a portfolio showin...

...website at to a new Google Sites webpage. Your main tasks will be: - Transferring all the website content, being the following pages: Homepage, Why Adjudication, Why AANZ?, The process, Articles, Forms (no need to move the links to the Dropbox forms though - I will upload fresh versions myself), Costs, Our Members, CCA 2002, Contact Us. - Replicating the design of the previous site as much as possible. However, given the differences between Webflow and Google Sites, some design changes may be necessary and can be made at your discretion. - Keeping the color scheme, photographs, typography and layout of sections consistent with the original site. Ideal candidates will have experience with both Webflow and Google Sites and a strong understanding of effective web

I need to create alternating colors for rows 19 to 28 and specifically for cells F29, F30, F31, and F32 using fill colors #F2F2F2 which is light gray and #F2F2F2 which is white. There will be a lot of hiding and unhiding of rows for this range and I need a solution that always displays alternating colors despite frequent hiding and unhiding of rows. Can anyone help me with setting up a conditional formatting rule that automatically alternates the row colors, regardless of row insertion, deletion, or hiding? https://docs.google.com/spreadsheets/d/1SwqtiYIrZdO8p6YOxKsOx5MTgE3qQwAajTKIImYWHmE/edit#gid=1503373653

Tenho site / blog com Post's em WordPress e preciso aprovar ele no google Adsense para monetizar-lo Conseguindo concluir o trabalho tenho outros sites para fazer o mesmo trabalho

I am looking for a specialist in IFRS 9 modelling. The primary purpose of this project is to aid in the financial reporting of my company. Specifically, I aim to achieve more reliable risk assessments through improved modelling. This project will focus specifically on the financial reporting of loans and receivables. Therefore, it is crucial for the chosen freelancer to be well-versed in these financial instruments under IFRS 9 modelling. Ideal Skills: - Thorough understanding of IFRS 9 modelling - Experience in financial reporting of loans and receivables - Ability to create reliable risk assessment models Your role will remarkably improve the transparency and reliability of my company's financial reporting. I'm excited to work with a professional who can deliver the...

...form and the form works. - Enhanced Email Marketing Effectiveness: We're looking to make our email campaigns more efficient and impactful. Ideal Skills and Experience: - Proficient in Hubspot: Experience with CRM management, data syncing, email automation, and reporting using Hubspot. - Strategic Thinker: Capable of analyzing current processes and suggesting and implementing improvements. - CRM Specialist: A background in CRM management and understanding of its intricacies. - Data Analyst: Capable of sorting through data discrepancies and creating a streamlined and accurate database. - Communication Skills: Ability to understand our needs and communicate effectively throughout the project. - Problem-Solver: A proactive approach to identifying and solving issues before they...

I'm searching for a skilled individual who can help me scrape data from a website. The data I'm interested in is text content and tables, specifically contact information. Ideal Skills: - Proficiency in web scraping tools - Strong experience with scraping text content and tables - Expertise in extracting specific information - Familiarity with structured data formats The contact information on the website is in a structured format. Your ability to navigate this and provide me with a clean, organized dataset will be crucial. Looking forward to collaborating with a detail-oriented and reliable professional. Attached is a sample format. The site is: Final file must contain all records for all schools on all pages 1-1087 Freelancer must provide a sample file of 150 records to co...

Job Title: Digital Media Specialist Location: Muzaffarpur, near Patna Bypass Road, Bihar, India Type: Full-time, In-Person About Us: We are a leading educational institute in Muzaffarpur, dedicated to providing high-quality education and training to our students. We are seeking a talented and motivated Digital Media Specialist to join our team and enhance our online presence. Job Description: Position Overview: The Digital Media Specialist will be responsible for video editing, creating compelling thumbnails, managing digital marketing campaigns, and overseeing our social media channels. The ideal candidate will have a strong background in digital content creation and marketing, with a keen eye for detail and a passion for education. Key Responsibilities: • Video ...

I need a uniquely developed tool for managing my Google reviews. The primary feature of this tool should be automating responses and providing analytics to monitor trends. It should also be able to alert me in real-time to any negative reviews. Key Features - Automated Responses: The tool should be capable of setting automated responses depending on the review sentiment. - Trend Analytics: It's important to be able to track review trends to gauge consumer satisfaction and adjust business strategies. - Negative Review Alerts: Immediate alerts on negative reviews for prompt response and reputation management. Ideal freelancers for this job should have experience in software development and familiarity with Google Review systems. Expertise in review monitoring, sentime...

I am experiencing slow query processing and management issues with large tables in my MySQL database, primarily storing transaction data. I am seeking a DBA specialist to diagnose and resolve these bottlenecks and improve the overall performance of the system. Ideal Skills and Experience: - Proven experience in MySQL database administration and optimization - Knowledge of query execution plans and optimization techniques - Proficiency in managing databases with 10-50 tables - Experience in handling databases primarily housing transaction data Tasks include: - Investigating and diagnosing slow query performance - Optimizing handling of large tables - Implementing necessary changes to enhance overall database performance.

Hi Roman, If you remember, last year you did a project for me to show the list of participants of an event to me. I want to improve on that code and add some functionality and features to it. Would you be available? We can chat about the details, but basically, this is what I want: I have an Excel file with different sheets. For example, Founders, Advisors, Announcements, and Media. I want a code similar to the previous code (of course, more complicated) to read this Excel file and show the content of each sheet in a different format (as the amount of type of information is different). I will share an example of the Excel file with you. Are you available?

I am in need of a crowdfunding specialist to aid in the launch of a new product. The specialist will be responsible for forming an effective campaign strategy and managing donor communications. Producing engrossing promotional materials is also a crucial aspect of this task. The target audience is a mix of the general public and a specific niche market, thus requiring skills in widespread as well as targeted marketing techniques. Ideal candidate would have previous experience in launching product based crowdfunding campaigns, and superior ability for communication management.

I'm looking to build a business account on Facebook and link to Instagram to create an instagram shop for my business on both Facebook and Instagram. The central aim is to drive conversions and sales via these platforms. • Expertise Required: - Social Media Management - Facebook and Instagram Ads Management - Digital Marketing Strategy • Work Description: - Setup business profiles on both platforms. - Develop and integrate a catalog of my physical products. - Link the catalog to the respective platforms for direct sales. Ideally, the freelancer should have a strong background in sales conversion strategies using social media platforms, and experience with product catalog creation and integration. This project requires precise, effective work to ens...

I'm seeking a skilled SEO professional who specialises in on-page SEO to improve my website's performance. The primary focus of your role will be on keyword research and analysis, title tag optimization, and meta description optimization. As the website is catering to a B2B audience, having experience in this domain will be advantageous. Ideal Skills and Experience: - Demonstrated expertise in on-page SEO - Deep knowledge of keyword research and analysis - Ability to optimize title tags and meta descriptions - Proven experience in enhancing B2B digital presence Although the key objectives haven't been specified, you should have a clear understanding of how on-page SEO can assist in raising organic search rankings, web traffic, and conversion rates. Your role will likely co...

I'm in need of a digital marketer who can assist with content creatio...marketer who can assist with content creation and promotion, as well as SEO optimization. Our primary goal is to solve task given Key Responsibilities: -Follow task description (will be provided - instructions + examples + a lot of details) - high quality references - attention to detail (NO AI CONTENT) Ideal Candidate: - Proven experience in content marketing and SEO. - Proficient in tools like Google Analytics, SEMrush, and Ahrefs. - Strong understanding of various content types and how they affect SEO. - Creative mindset with the ability to generate fresh, compelling ideas. The client skipped the question regarding their target audience. Please consider proposing a strategy that can cater to a bro...

I'm seeking a competent business development specialist to take our retail business to the next level, focusing on market research, sales strategy, branding, and marketing. Key Requirements: - Proven experience with market research, sales strategy development, and brand and marketing planning in the retail sector. - Comprehensive understanding of the young adult (18-35) demographic and how to effectively target and engage with this group. Your responsibilities will include: - Conducting thorough market research to guide our business strategy. - Developing a targeted sales strategy to appeal to the young adult demographic. - Crafting a branding and marketing plan that resonates with this demographic. - Implementing and monitoring the success of these strategies, making adjust...

I'm looking for an expert in SCARA robot manipulation to construct an assembly line. - Robot Task: The SCARA robot will need to accurately perform insertion and dispensing tasks. - Object Specifications: The robot will be working with small objects weighing less than 1 kg. Ideal skills for this project include: - Extensive experience in robotic assembly, specifically using SCARA robots. - Strong understanding of manufacturing processes and assembly line automation. - Expertise in robot programming for precise, small-scale tasks.

As a frequent Instagram user, I am in need of a skilled photo editor who can make improvements to my personal images. The main tasks involved are: - Cropping and resizing photos to fit Instagram's format - Adjusting brightness and contrast to enhance the overall look of the images - color correct images The ideal candidate for this job will have a good eye for detail and be familiar with the Instagram platform. They should also possess strong skills in photo manipulation and an understanding of aesthetic trends among regular Instagram users. A background in personal photography enhancement would be highly advantageous.