build a complete Brand Style Guide
$250-750 USD
Kulipwa wakati wa kujifungua
[url removed, login to view] is the leader in handcrafted leather journals and albums, all handmade in Florence, Italy. I recently acquired Epica and wish to update the branding and in doing so would like to have a complete Brand Style Guide created for use by web developers, marketing and ad agencies for online and offline use.
A little more information for bidders who have been shortlisted (contact me if you don't already know you are on our shortlist):
later today I will upload an example of a simple branding style guide that suits our needs. I would like the Introduction section for EPICA to also include the company philosophy, with a subsection for the identity and tone of all visual and creative communication. This is something I would like help on from the successful bidder - how to simply and adequately convey the EPICA identity/tone in writing for creative people to understand and implement in their subsequent work for EPICA.
In addition to the sections included in the example, your work should provide for Social Media guidelines (Instagram, Twitter, Facebook & Pinterest), and for product packaging/presentation that would be used for cut sheets, Product information sheets, presentation boxes, bags, etc.
This project also includes providing suggestions for updating current art and colors. Our current logo font is Jensen Classico. I will soon provide an image of our current fleur de lys emblem. EPICA colors are gold and burgundy. In addition to these we are seeking creative thought to grayscale art that befits EPICA and its image. If you do not see a valid reason to update the current art/colors, that's fine, too. Just provide your thoughts on why you believe they are okay as they are.
EPICA visual and text communications should convey elegance, first and foremost, and quality craftsmanship, handmade by artisans. The tone of EPICA elegance is Italian and hip to the sensibilities of our clients, who are generally 18 - 35 years old.
One of this project's shortlisted Designers has asked for more definition of "etc." under Product Packaging/Presentation - this was meant to convey that the guidelines you design under this category should be general enough to be utilized for other Packaging/Presentation of EPICA products not specified herein.
Additional clarification for shortlist designers: In the Brand Guidelines/Brand Book we are asking for 3 sub-sections under Introduction - one to explain our Company Philosophy, another that explains Tone of Voice for the brand and a third that outlines the Visual Core Values of the brand.
Kitambulisho cha Mradi: #11231873
Kuhusu mradi
Imetuzwa kwa:
Hello, my name is Todor Todorov and i would like to help you with your Brand book project. I have around 10 years of professional experience in Graphic design sphere. Please visit my portfolio webpage at [login to view URL] Zaidi
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