Sunset Social

Design Brief for New Sunset Social “Budweiser” Bar

Site Description:

Malaysia, Kuala Lumpur, Changkat Bukit Bintang, about 50 F&B outlets

There are three adjacent lots, each measuring 20 feet in width and 100 feet in length.

The total combined space for the Budweiser Pub Lounge will be the ground floor of these three lots.

Each lot has a 20 feet front alfresco area.

Lot Description:

Lot 43 & 45 are a 4 storey building, ground occupied for F&B

Pedestrian walkway is 43.5 inches

Alfresco 20 feet per lot length and 20 feet width, as parking on working day from morning until 4pm

Building width at 20 feet width 100 feet length

Staircase at both sides at front

Spiral staircase at rear centre

Lot 47 is a 3 storey building, ground floor occupied for F&B

Alfresco 20 feet per lot length and 20 feet width

Building width at 19.5 feet width 100 feet length

Level is lower about 15.5 inches

Staircase adjacent to Lot 49 at front

Staircase at rear adjacent to Lot 49

Pub Lounge Design:

The Budweiser Pub Lounge will have a live entertainment area.

Tables and chairs will be placed in the front alfresco area.

Sign Board will be at 1st floor

Additional tables and chairs will be placed at the front pedestrian walkway (slightly lesser than 4 feet width), but they will be removed when the pub is closed and to accommodate parking for the offices above.

A raised platform (about 1 foot height) for live entertainment

2 Private rooms maintained if possible at Lot 45, or, propose new design for privacy/ rooms

Interior Highlight:

1. Design and Aesthetic: How could we best incorporate brand colors, imagery, and logo to create a cohesive and appealing space?

2. Beverage Showcase: How could we develop a dedicated area within our venues to tastefully highlight ABInBev's range of beverages? Creating custom-designed displays or refrigeration units?

3. Brand Integration: To narrate ABInBev's rich story and heritage, how we could employ wall art, signage, or digital displays? Furthermore, how could we integrate brand's name and logo into menus, coasters, and other promotional materials?

4. Draft Beer Infrastructure: We are eager to launch Budweiser draft in Malaysia and if not able to produce at venue but “look” like a mini brewery

5. There are 2 extreme design approaches: Significant branding approach as per attached word document “Bud Lounge” or subtle approach. Kindly propose.

6. Lighting (dimmable) and Audio Visual (visual and sound effect) are very crucial so that the atmosphere can be adopted for Weekend brunch and dinner

Bud Lounge file attached as reference of our initial draft but kindly base on the above description to propose a new concept. Thank you

Utengenezaji wa Majengo Ubunifu wa Kindani AutoCAD Illustrator

Kitambulisho cha Mradi: #36798477

Kuhusu mradi