Product Specific Branding for New Product

• Hali: Closed
• Zawadi: $100
• Wasilisho Zilizopokelewa: 29
• Mshindi: Imtiazwick

Winner

Maelezo ya Shindano

Project Title: Product Specific Branding for New Product

Project Description:

We are seeking a creative and innovative branding concept for our new product line: Carbon Prefilters, specifically designed for pet owners. The branding should encapsulate the essence of our "Breathe Naturally" brand while focusing on the unique benefits these filters offer to pet households.

Target Audience: Pet owners, with a particular emphasis on cat and dog owners. The branding should resonate with this demographic and their specific needs.

Specific Branding Guidelines:

- The client has specific guidelines for the branding of their new product
- The freelancer will need to adhere to these guidelines while creating the branding
- The client may provide additional details and requirements for the branding during the project

Ideal Skills and Experience:

- Experience in product branding
- Strong knowledge of branding guidelines and principles
- Creativity and ability to design visually appealing branding materials
- Strong communication skills to understand and implement the client's specific guidelines
- Ability to deliver high-quality branding materials within the given time frame

Key Branding Elements:

Primary Focus: Highlight how our carbon filters significantly improve the lives of pet owners and their pets. Emphasize the removal of pet hair, dander, dust, dirt, and odors, resulting in fresher, lighter air.

Incorporation of "Breathe Naturally" Brand: While focusing on the pet aspect, ensure the design aligns with the overarching values and aesthetic of the "Breathe Naturally" brand.

Product Attributes: Prominently feature the following key attributes of our carbon filters:
"Made in the USA"
"Extra Thick Carbon Filters"
"Resealable plastic bag" packaging
"Easy to cut with scissors" for custom fitting

Visual Elements:
Use engaging pet imagery, primarily cats and dogs, in a way that showcases the benefits of a cleaner, fresher home environment.

Consider using visuals or icons to represent the key attributes of the filters (e.g., a scissor icon to indicate easy cutting).

Ensure the design is visually appealing, easy to understand, and communicates the product's effectiveness in pet households.

Design Deliverables:

A primary logo or visual element that can be used across various mediums (packaging, online, print).

Supporting graphics or illustrations that can be used for packaging and marketing materials.

A color palette that aligns with both the "Breathe Naturally" brand and the pet-centric focus of the product.

Evaluation Criteria:

Creativity and originality of the design.
Alignment with the "Breathe Naturally" brand and the specific needs of pet owners.
Clarity and effectiveness in communicating the product's benefits and attributes.
Aesthetic appeal and professional presentation.

Don't hesitate to contact me with any questions you have.

Thanks,

Joey - Breathe Naturally

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