I'm a seasoned marketing professional with over a decade of experience in crafting compelling content, driving brand success, and implementing integrated marketing strategies. My journey began with a journalism education at Northwestern University, where I honed my storytelling skills—a foundation that has consistently shaped my marketing approach. I believe in creating meaningful connections and experiences that resonate with the audience, fostering brand loyalty and advocacy.
Throughout my career, I've navigated the dynamic landscapes of both B2C and B2B organizations. I've contributed to the success of large corporations like Petco, bringing my expertise to the table in nurturing thought leadership efforts. Simultaneously, I've thrived in the fast-paced environments of high-growth start-ups, where I've had the privilege to build, maintain, and evolve content and marketing programs from the ground up.