A creative marketing and communications professional with a 15-year track record in:
- planning and crafting compelling messages that engage audiences
- increasing sales leads and client retention
- adapting writing styles for websites, mass emails, news releases, speeches, brochures, feature sheets, advertising, whitepapers, articles, presentations, and video scripts
- researching topics to develop clear and audience-relevant marketing content
- collaborating with corporate partners across North America to plan co-marketing initiatives
- redesigning websites to optimize search engine rankings and lead generation
- re-purposing content for social media strategies
- simplifying technical topics to deliver clear and compelling communications