As brand custodian, my prime responsibility is to steer the brands that I'm in charge of - to greater creative excellence. Some of these brands include Bata, Volkswagen, HBO, Panasonic, Yamaha RayZ, Dabur, Mankind, Experion, Red & White, Four Squar (GPI), Cisco, Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery Kids, Somani Tiles, Allen Cooper, Budweiser, Lohia Auto, Catch spices, NewsX, India News, CNN-IBN, Four Square, ¬Delhi Duty Free, Samsung etc. Escorts, CNN News18, News18 India, Vink Faucets, Heads, NDDB Dairy and Firstpost. New business pitches.