Sandra has 15 plus years marketing, digital, SEO, SEM, social, CRM, EDM and marketing communications management experience. Working across broad industry sectors client side, and within large international and multinational advertising agencies.
Sandra's experience draws across Building & Construction, Education, Automotive, Oil/Energy, Sports Marketing, Retail, FMCG, Telco, Government and Services.
Sandra has led teams, projects and go to market strategies. There have been opportunities to launch new products and brands successfully, manage large events and develop strategy through to implementing integrated marketing communications across B2C and B2B environments.
Developing engaging and targeted digital marketing campaigns that deliver lead generation and conversions, and a solid understanding of migrating websites and improving customer UX have been achieved.
Competently managing multiple stakeholders, building solid relationships, excellent project management skills, has managed large national and local events, worked with multiple agencies, developed and implemented content, social and media strategies, CRM management, implemented integrated marketing communications across B2C and B2B Marketing roles.