Sherif A.

“I help people turn their ideas, passion & goals into reality.” A passionate Product & User Experience Designer who is an expert in aligning business objective with peoples' needs to create successful products. I'm a people-focused designer who falls in love with his users and immerses himself in their own world to be able to build solutions they fall in love with. I dream of a world where businesses put their peoples' needs in the first place and create products that people fall in love with it. The result will be a highly profitable and sustainable business. It's a win-win formula. I'm an expert with product strategy, user experience design, user research, information architecture, usability testing, and interaction design. I have great experience in dealing with stakeholders, communicating design work with different disciplines. I love to write about user experience design through my blog and learn about different disciplines: Social media marketing, content marketing, and SEO.