Ali M.

New to freelance work but some of the things that i've learnt and interested in are: • SEO (Organic searches and rankings) • SEM and how it works (PPC) (Paid searches and rankings) • Keywords and tools for research (Google keyword planner, Bing research planner) • Social media and the importance of Social Media Channels • Social media management tools (Hootsuite, Buffer, Everypost) • Social media monitoring tools (Google analytics) • The importance of Mobile apps and builders (Appy pie, Buildfire, Como) • Website enhancement tools (Google search console) (Google mobile friendly test) • Mobile marketing and the possibilities of effective mobile marketing practices • Video advertising and general guidelines to follow • Content marketing, copywriting and audience segmentation (owned, earned and paid media) • Email Marketing/EDM marketing with metrics to follow • Display advertising and how its different to search advertising • The use of analytics tools with knowledge of terms such as metrics, conversions, dimensions and Urchin tracker modules. (UTM) • E commerce and creating a smooth e commerce experience can provide a resume if needed