This year, the Publishers Training Programme for
Young Professionals is going beyond the book!
Welcome to an edition of PTPYP where you will
learn all about commercialising and safeguarding
your in-house IP. Rethink your backlist and
contracts from an IP perspective, and see how you
can maximise their potential. These analyses will
be covered under various aspects of product
transformation, Intellectual Property rights, and
marketing techniques based on data analysis.