Refer to attached file for complete details
KEY ASK
We wish to understand Health Biscuits Category India from sales & marketing perspective.
BACKGROUND
The industry size of the health biscuit category is about Rs 600-650 crore and has been growing at about 15 percent per year. The major brands & players include Nutrichoice from Britannia, Farmlite from ITC, Bournvita Oats from Mondelez, McVitie’s Digestive, Unibic multigrain, Parle Nurtricrunch, Gaia, Multigrain, Sofit Protein Cookies etc. Most of these brands will have multiple products in the category.
The category offers biscuits & cookies as:
Cat 1) Multigrain / Oats
Cat 2) Digestive / high fibre
Cat 3) Low fat
Cat 4) No maida
Cat 5) No Sugar
Cat 6) Flavoured (nuts, raisins, chocolates etc)
Cat 7) You may add more, if found
DELIVERABLES
1) Overall market outlook
a. Sales by volume – last 5 years
b. Sales by value – last 5 years
c. Sales value by regions / state – last 3-5 years
2) Company snapshot – 1-2 paragraphs (Specific to health biscuit category)
3) Market share of health biscuits by brand – at least last 3 years
4) Product listing : Company, Brand, Sub-brand, Category, Variant, flavours, Packaging type, Inside box, Price, Market share
5) Campaign listing: Brand, TV Advertisement, Print Advertisement Link, Digital Advertisement Link
6) Media Coverage listing: Company, Brand , Media / news coverage
MANDATORIES
1) Delivery by 14 Dec
2) All data to be backed by source, mentions & links
3) All data, excluding point 2, to be shared in excel sheet
4) You may take reference from any third party report as long as suitable reference & details can be shared
PMP, MBA and professional market researcher and business analyst here. Skills include market research,
competitive analysis, horizontal and vertical market integration strategies, web marketing and brand building. My reports are thoroughly researched with relevant charts and graphs. Sample from previous similar work on request.
Hi Mate,
I have the access to various research databases and can leversge the information/data from various sources to prepare the deliverable.
Request you to please connect furrhee for more discussion.
Regards,
Saurabh
Hello,
I am a very experienced market research freelancer from INDIA. Here are many satisfied employer in India who worked with me before in their projects.
As per this project brief I will give you detail market research report for 'Health Biscuits Category' from sales & marketing perspective.
Thanking you,
Regards,
Subhasis M,
INDIA
Hello there,
My name is Prateek, I am an analyst with more than 8 years of experience in doing market analysis providing data. I will do the required market research in the biscuit industry under different category as requires.
Message me to discuss further in the requirements in details.
Thanks
I am an MBA with 14+ years of experience in an internet research.
I have undertaken lots of projects related to internet research. This includes:
1. Global telecom industry landscaping and opportunities for growth
2. e-commerce industry in India and SWOT analysis for largest incumbent companies
3. Product landscaping and SWOT analysis of the 10 largest Logistics software providers India and the world
4. Database of 4000+ top Indian companies with the company details and contacts of Head Legal and CxOs
I also provide Business plans for organisations.
We can discuss in detail over messages.
. Corporate & Civil Legal Services
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. Business Planning & Management
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"Wish you a Merry Christmas"
I have more than 8-year experience in this field.
Would you please share more details about the project? I am really interested to work with you for long.
Best Regards,
Abhishek
Hi There, I have experience in preparing business presentations for my previous organizations as part of permanent job and worked for consumer durables and consumer group of companies too. Looking forward to prepare presentation for you to have good insight over products as per your request.
thank you in advance,
Hi there!
Greetings from Sharath, I hope my message finds you in good health.
It's straight to your referenced post I have already worked on various consulting reports and hold a good experience over it. I have 6 years of experience in consulting and research projects.
I'm quite excited to take up this assignment. You would be delighted to see that I am very passionate and adhere to one the best industry standards and practices.
Thanks and Regards
Sharath Chandra
Senior Consultant