CF United Gym Logo Design

CrossFit United Branding Our primary objective: to develop a brand that draws people in while still reflecting the core values of the company: a gym that is positively influential and wholesome, a fitness program that is high-intensity but welcoming to all fitness levels, a facility that is clean and geared towards the higher-income demographic (business professionals & upper middle class families). The name United is all-encompassing and should be present in the branding. We will be CrossFit affiliated, but this will not be the main focus of or obvious in our branding. What we need: Develop custom brand guidelines including logo for gym (with revisions) delivered with various file types, along with custom color palette, and icon design (up to 5). We would use the color palette not only for our logo, website and print material, but also for the paint colors on the walls of the gym, on equipment and storage areas in the gym, and other branded items such as T-shirts, car magnets, shaker bottles, etc. We have a member of our community who came up with an idea for a possible logo or emblem for the gym. Please consider this as you develop, but we are not settled on that. It is just an interesting concept that may work, but we would like another option or more to consider as well. Our brand has to be sharp, clean, high-end and able to communicate the vision at a quick glance. We are taking steps toward opening this new gym, which will have outstanding equipment, exceptional programming, a clean environment, and a high-quality fitness facility with the community we all love. The gym will be equipped with showers, excellent equipment, a trained and inspiring coaching staff, and a high-functioning app. We are located in the northern part of Raleigh (city of Oaks) , North Carolina, surrounded by suburban neighborhoods. [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] About our Gym: The mission of CrossFit United is to provide a life-giving environment for a community of athletes committed to developing leaders that transform lives locally and globally. Through exceptional, high-intensity physical programming, we strive to achieve our highest level of sustainable fitness, while encouraging one another to do the same. We are stronger together - and in that spirit, we foster a safe and encouraging atmosphere where athletes of all fitness levels are empowered to change their lives for the better. We value collaboration and community living. We hold our coaches and management team to the highest standards of professionalism and integrity. As a leadership team, we want to serve our athletes by maintaining open and transparent lines of communication, valuing input on programming, class scheduling, and our collaborative role in the community - in order to earn and return our athletes' respect, trust, and loyalty. As coaches, we want to continually develop our programming of functional movements and nutrition that promote overall physical health. As athletes, we want to serve our coaches and management well, honoring their leadership with our respect and collaborating for the good of our collective vision: TRANSFORMING lives. We are passionate about sharing our collective spirit of strength, health and wellness with others and fostering an inclusive, welcoming environment. Because our lives have been changed by this community, together, we turn our focus outward - striving to see men and women in our local community experience that same life change. We seek out opportunities for positive community influence through service and outreach.