This is exactly what I do on a daily basis, I work in an agency that heavily focuses on Facebook campaigns. The first task would be to go over your overall strategy, who your demographic really is, and what your main objective and KPI's are. Then, we can start to create a structure that can help us achieve that, there are many different features Facebook has rolled out that can help with lead generation. Then, we can get started with implementing the actual campaign where I can teach you how everything works and can give you tips on understanding the actual performance of the campaign. Throughout the campaign we need to optimize depending on the data we collect, tweaking things here and there. I will be super excited to work with you since this is something I really enjoy doing. If you have any questions, feel free to reach out!