Hi there, first of all, you do not need THAT much money to fix problems, you need help, not expert manager - while it is nice, but i can get you leads without using my expert knowledge.
Biding low price for expert help. I need reviews more than anything.
Second, you need information on marketing, specifically: Adwords, Facebook advertisements, Branding, Sales/Leads and Website Marketing.
Simple things:
If you have launched a brand-new product, it’s obvious that no user will search for it on Google. You can target related keywords, but people who would wish to make a purchase based on similarities is a big ask - they want to trust you. But it is good to use google to promote products - sales - profit. Facebook does not give you profit (it appears cheaper, but it is not).
This is where Facebook Ads are more useful than Adwords, more expensive, but gives your more BRANDING.
Similarly, since ads on Google are mostly text-based, it is better to advertise products that are visually appealing on Facebook and leave TEXT/SHOP ads on google for money that you can use on facebook branding.
Facebook advertisements have to be perfect 10/10 score in order to work, else you're wasting money. Targeting, similarities - all have to be perfect fit which is what we will work on at the start!
Regards,
Atha