My name is Michael Hayes and I am interested in the above position. I believe I possess the qualities you are looking for. I have been working with paid search for over 10 years with a background in marketing and advertising.
Responsible for the continued growth and success of the Google Combustion Program. Developed and grew a team of Campaign Specialists. Supported the Marketing Campaign Manager in creating program structures, ensuring efficient operations, training, and mentoring on effective use of AdWords and Google best practices while helping to build strong client relations and program culture.
Accomplishments
Handle public relations and corporate communications designed to deliver a brand-consistent message; develop new and enhance existing business relationships and heighten awareness of the company; and provide leadership in the design and production of all aspects of visual marketing needs. Build and maintain a high performance culture through standardized or personalized, effective performance management methods.
Created and managed Google AdWords accounts ranging in size of daily budget from $11/day - $5000/day implementing Google best practices for search, display, rich media including YouTube, Google TV, mobile, etc.
Analyzed account data, conversion data, and Google Analytics data and implemented Google best practices for optimization in line with advertiser goals including ROI, CTR, ROAS, clicks, impressions