Design project -- 2

I need a logo designed. Clean Earth Pantry Design brief: Visual identity basics 17 August 2018 Prepared by: Contact details for responses - [Removed by Freelancer.com Admin - please see Section 13 of our Terms and Conditions] Overview Clean Earth Pantry is a new business set up by Abi Andrews and Amelia Dowty. Based in Berkhamsted, Hertfordshire, the Pantry will offer a zero-waste shopping solution by offering packaging-free store cupboard staples, health and beauty and household products. The Pantry will launch as a monthly stall at Berkhamsted’s thriving Saturday market, with the aim of developing into a permanent concern in the future. The Pantry will launch on Saturday 6 October 2018, and will require promotion before this date to raise awareness and interest. As such, we are seeking to develop and finalise our nascent visual identity and obtain a suite of design assets with which we can brand our on- and offline presence, including our website, social media accounts, market stall and merchandise. Our brand  Mission statement To provide our local area with an alternative way to shop: plastic-free and without any unnecessary packaging.  Vision We want to help put an end to the masses of single-use plastic that we encounter in our daily lives. We want to empower people to challenge consumerism, and help them make small changes locally, which will have a big impact globally. Design asset requirements  Logo We need a bold and simple logo that can work across a variety of on- and offline applications. We have given this a lot of thought ourselves and developed some concepts (see below) but would appreciate further development support. We would like the design to fit these criteria: - A circular outline. Text should either sit within the circle (logo 2 and 3) or crossing through the middle of the circle, leaving a gap (logo 1) - One colour only. Ideally an ‘earthy’ green - A "handwritten” font, like Amatic, available on logo maker and canva (logo 2) or Architect’s Daughter, available on canva (logo 3) - The text should be written fully in either uppercase (logo 2) or lowercase (logos 1 and 3), and must remain easily legible - We would like a pictorial element above the text in the circle which reflects our company name, either ‘clean earth’ or ‘pantry, or both, e.g a jar (logo 2 and 3), a tree (logo 1)…or something else; we’re open to ideas on this! Logo 1: Logo 2: Logo 3: Once the design is approved, we will require it to be rendered in multiple formats, to allow us to apply the logo to a variety of platforms. We will need: - A full colour logo - Black only and reversed (white) versions. We expect the file suite to include these format types: - Vector logo file(s) - Raster/Bitmap logo file(s) - PDF Please note, depending on the final logo design, we may need different logo lock- ups (to ensure the logo works in different spaces). It would certainly be helpful to have the pictorial element as a standalone icon. Finally, we expect ownership of the logo’s copyright to be transferred to the Pantry once the logo is delivered and payment settled.  Font Assuming the font chosen for the logo is non-standard, we understand you may not be able to provide the font files to us directly, in case this breaches copyright. We would therefore like full details on where and how to purchase the font, so we can use it elsewhere.  Colour palette As well as the ‘earthy green’ of the logo, we’d like to have a palette with a few complementary hues that we can employ across other branded materials. For each colour, we will need: - Pantone name and number - CMYK format - RGB and HEX values. Timescale We require all assets to be delivered by Friday 24 August 2018. Next steps If this project is of interest, please get in touch with details of your lead times and a full cost breakdown. Please note, this brief is deliberately restricted to the ‘basics’ of a full visual identity due to budget and time restraints, but we would be interested to hear of any additional assets/services you would consider providing in the future.