SEM Specialist - Digital Marketer

About the role Finder is one of Australia’s largest digital advertisers, with digital media strategy, buying and optimisation managed in-house by our experienced team. Millions of users around the world use Finder to compare over 100 categories, providing a unique opportunity for you to develop complex strategies covering varied verticals. As a Digital Marketing Specialist, you’ll be responsible for executing paid media campaigns, with the objective of improving ROAS, growing paid margin and/or achieving long term revenue growth across global markets. You’ll have the freedom to explore working across a variety of channels, from search to paid social to display. Designers and the media insights team are available to support you in bringing your campaigns to life. Responsibilities - Develop media strategies to ensure we hit performance targets - Performance marketing campaign optimisation and management with a heavy focus on search then social and display channels - Delve into ad platforms, end to end and attribution data on how your campaigns are performing and identify opportunities to improve them - Be on top of conversion tracking, from implementation in Google Tag Manager (GTM) to problem-solving discrepancies - Evaluating and testing new channel opportunities - Development and execution of tests from ad variations to landing page optimisation - Build relationships with our Client Services and Publishing & Editorial teams and work collaboratively to build, launch and iterate on campaigns to support our vertical growth - Proactively apply the latest best practice to your campaigns and further develop your knowledge through practice and industry news Desired Experience and Skills - 3+ years hands on experience agency-side working on enterprise-level SEM or programmatic campaigns - Be able to prioritise and balance multiple campaigns - Ability to effectively build and optimise search campaigns, this includes being able to translate the commercial goals into paid campaign targets - Proven track record of achieving and exceeding performance targets (ideally conversion or revenue targets) - Proficient in using Google Ads and Google Analytics - Experience with Facebook Ads Manager and Google Display (optional) - Advanced Excel and data analysis skills - Data-driven approach, with a test and learn mindset - Ability to work in a team to achieve common goals - It is expected that you: - Don’t need hand-holding - Are self-motivated - Responsive to feedback - Seek to improve and become dominant - Be prepared to personally improve your skills and productivity