Hi,
I am Saurabh from India having over 4 years experience in delivering digital marketing services and have completed many through Upwork.
Project scope: To manage Google Ads, Analytics & Merchant
Our plan of Action:
• Keyword and Competitor Analysis- We will perform an analysis to come up with suitable keywords for your business
• Advise on website and landing page optimization – It is important that once traffic is sent to your website, you maximize the chances of customers making a purchase or leaving their contact details.
• Installation of Google Analytics – We will help you ensure that tracking is correctly installed and integrated with your Google ads account.
• Ad Extensions – Setting these correctly can make your Ad stand out
• Ad Copy – Creative and well structured ad copy that will maximize your click through rate.
• Position and Bid Management – We will maintain your competitive ad position while at the same time minimizing the costs.
• Ongoing Evaluation and Optimisation – Once your campaign had bedded in, this is about channeling your clicks to the most profitable areas and maximizing your ROI.
• Remarketing- Users who have visited your website, and have not completed the purchase action for the product, will be retargeted again prompting them to visit the website and complete the action. From our experience we have seen through 50%-60% prospective customers through retargeting complete the desired action on the website.
Best Regards,
Saurabh