Assistant to CRO Manager & Landing Page Designer

Job Summary: CRO is a mix of data, design, customer development, and a scientific mindset to improve the performance of a website. Through data-driven hypothesis, CRO discovers what customers care about and how to improve the website to increase sales, impact, and more. Roles and Responsibilities Conversion Audits Customer Avatars, UX & Journeys Design and develop landing pages, sales funnels Setup A|B tests on our platform Ability to build basic A|B tests ( custom, high level of effort tests built by dev team ) Execute on strategy set by the Sr. CRO Manager Build a backlog of test hypothesis and work with the Sr. CRO Manager to prioritize and schedule a roadmap of tests Perform qualitative & qualitative research to identify opportunities for improvement, then turn those opportunities into hypothesis to test Combine data analysis, customer feedback, design, & UX/UI principles to drive growth, increase retention, and expand our impact. Ability to analyze & act upon data - both qualitative and quantitative Ability to interpret & communicate what data means Collaborative brainstorming to turn hypothesis into testable experiences Project management skills to keep test velocity constant or accelerating ( We use Asana & Google Docs ) Creative and persuasive copywriting skills to deliver copy that converts Testing spans product launches, website funnels, feature tests, and more. We’re not at personalization yet, but we are exploring segmentations and identifying areas to change our website from 1 to all, to few to many. Impact measured by growth in revenue, retention, customer satisfaction, & decrease cost of acquisition Customer driven - you care about our Net Promoter Score & customer delight Position Requirements 1-3 years experience in A|B Testing and Growth (e-commerce a plus, but not required) Experience with [login to view URL], Hubspot, Unbounce, Optimizely, VWO, or Abode Target for CRO, is essential. Experience with tools/platforms such as Google Analytics, Fullstory, Clicktale, Crazyegg, hotjar, HEAP, Amplitude Analytics is a plus Understands analytics, attribution models, split test and conversion data Collaboration and cooperation with copywriters, designers, and content producers to consistently optimize performance Collaborate with teams responsible for all traffic generation in order to optimize each conversion path Ability to complete basic UX/UI designs or wireframes and work with our designers to deliver higher quality Natural problem solver