Write an Inspiring Brand Story

Looking for a creative copy writer who can create a compelling brand story based on given core philosophy. Here is the information describing our company's core philosophy. The story must be in alignment with this. Core Philosophy Core Purpose (The why for Brand Story) To be resourceful in the journey of Excellence Core Vision (The What of Brand Story) To inspire excellence in everyday work & be the dominant industrial leader Core Mission (The How of Brand Story) To enrich people’s life by providing excellent idea, opportunities and products. Tagline An Eye for Excellence One Phrase “Experience the excellence.” Core Values (The Foundation for Brand Story) excellence, to be resourceful to initiate trust consistency dedication empathy Theme Converting sands of possibilities into the components of excellence. Brand Story keywords to take into consideration (The emotional words, the connecting words, the identity & exploration of the brand, the communication tone of the brand) Leadership, Innovation, Prediction, Challenging, trend setter, trend maker, change maker, adapt, creativity, new implementation, consistency, goodwill, acceptance, satisfaction, sales support system, happiness, zero short supply, complain free products, transparency, punctuality, constant improvement, knowledge, lead, adapt, change, growth, helpful, to give, empathy, inspire, enjoyment, resourceful, commitment, excellence, accuracy, direction, dedication, everything excellent every time, motivated, initiator, excellent in execution & nodal in thinking, integrated solution, trust, enrichment, empowerment Product Manufacturer & Exporter of column pipe adapter for submersible pumps. Column pipe adapter is our flagship products. Supplying to all the major national and international players like ashirvad pipes, astral pipes, falcon submersible etc. Apart from column pipe adapter we are into manufacturing and export of sand casting components, applicable in various industries. Our aim is to make our brand presence in National and International market for Upvc column pipe fittings and other casting components for various engineering, aerospace, defence, automobile, agriculture, defence, mining, petroleum, power transmission and pump & valve industries. Our Audience The target audience is distributors, dealers, wholesalers, traders and retailers of submersible pumps, UPVC plastic pipes fittings, agriculture products dealers, importers of casting components, manufacturer(purchase manager, sourcing head, procurement manager) of various industries like engineering, aerospace, defence, automobile, agriculture, defence, mining, petroleum, power transmission and pump & valve industries. About Company Established in the year 2003, with a name of “SHREE RAJ INDUSTRIES” Our expectation from the story All stakeholders should be easily get convinced with our core philosophy in story telling way. All stakeholders must feel that it is a great journey and he/she should feel privileged to be part of this journey. Their aspiration and dreams should get correlated in our brand story. They should feel being the owner of this brand. The story must create a meaningful engagement with all stakeholders to inspire trust, commitment and growth for everyone. The story must give them an idea about Shree Raj emerging as a dominant leaders of sand casting. The words which is to be used in story must be simple, easy to understand and quick to connect all stakeholder easily. Have a look at attached file. SR-Styleguide represents our new logo, the story may get mingled with this new logo too. Brand Seeds...doc represents a partial idea about how a great story can be visually compelling. Only apply if you have very good experience of creating a content for core philosophy and brand story.