hi, well that's true actually that you need to stay active in marketing mode for any sustainable results, since you aren't into b2c or products. you are into software development which can only be cracked with 3 things running simultaneously to be precise.
1. paid ad campaigns on google ads, twitter ads and LinkedIn. i usually don't recommend twitter ads but in your case it has relevance.
2. constant though leadership development for your brand. seniors or core team members need to write, and share their opinion on current industry changes, trends and future to build a perception that you people understand the tech far better than others. LinkedIn and Twitter will be the core platforms to share this content
3. the reviews and video interviews of your existing clientele, and how your solutions made their life easier.
and in technical tools end, to sum up, ppc + social contenting + seo has to run simultaneously.
and the cost of this will be somewhere around 1 lacs for all 3 things, but excluding ad spent thay you will pay to google or twitter directly.
does it make sense? if it does, then let's have a further discussion on it sometime today or tomorrow. will wait.
Best, Gaurav
3.