Branding is absolutely critical to a business because of the overall impact it makes for your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. The most important reason why branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company. So what I did is, I tried my best to design this vehicle wrap for consumers to understand the identity of its company.