6 Simple Ways to Find Your Company’s Voice
Creating a Cohesive Brand Through Copy and Content
kijiji ad repost please repost existing kijiji ads as is.
I am looking for a popunder ad expert to help me increase traffic to my website. The ad will be click-based, targeting a general audience. Key requirements: - Create a click-based popunder ad: The ad should be triggered by a user clicking on...requirements: - Create a click-based popunder ad: The ad should be triggered by a user clicking on a specific element on a webpage. - Increase website traffic: The primary goal of the ad is to drive more visitors to my website. - Target general audience: The ad should be attractive to a broad range of internet users. Skills and experience: - Proven track record in creating effective click-based popunder ads. - A deep understanding of online advertising and user engagement. - Experience in targeting and engaging general audiences in the digi...
...Marketing Specialist to join our team at JDL Refrigeration , a leader in HVAC solutions based in Tempe, Arizona. This position requires a proactive, creative, and analytical professional who is committed to driving our marketing strategies forward and helping us expand our residential services. The ideal candidate will be a strategic thinker with expertise in SEO, Google Ads, social media marketing, content creation, email marketing, and CRM integration. Who We're Looking For: Results-Oriented: - Focused on achieving tangible results in the form of increased customer inquiries and service bookings. Communication Skills: - Excellent command of the English language, with the ability to craft clear and effective messages tailored to diverse audiences. Team Interaction
...conversions, so Analytics, Google Tag Manager, and Meta's CAPI installation and management are a must. The clients we have running Google and Meta PPC campaigns are primarily in restaurants, e-commerce (billiards), and local mattress stores. It is not mandatory that you have experience in these industries, but it's a huge plus. I am not looking for someone who knows how to navigate Meta and Google Ads, create and run campaigns, etc. Anyone can do those things. We have seen many people look like they know what they're doing, but have had no ability to provide results. We are looking for someone who will jump into our existing PPC accounts and show us what can and should be changed to make them more effective. This person also needs to be able to take the bull by...
I'm looking to have my existing webpage refreshed. Specifically, I require:...require: - A complete design update, revamping the layout for a contemporary and intuitive feel. Although I haven't specified a layout style, I'm open to suggestions. Creativity and a keen eye for design are crucial for this project. - Adding new functionalities that will improve the web page’s overall performance and efficiency. Expertise in advanced web development and understanding of the latest technologies is necessary. Your proposal should demonstrate your experience with web design and functionality improvements. In addition, portfolio samples showcasing similar projects would be highly beneficial. Overall, I'm seeking a freelancer capable of transforming the user experi...
I'm looking for someone who can create engaging TikTok video ads to promote a physical product. While I haven't decided on the specific product yet, the goal is to cater to a young adult demographic. Key Requirements: - Proficient in creating TikTok video content - Understanding of the interests and preferences of young adults - Able to produce creative, engaging, and high-quality videos - Familiarity with the e-commerce or product advertising sector is a plus Your responsibilities will include: - Crafting a product-centric TikTok ad campaign - Ensuring the video content aligns with the interests of young adults - Delivering high-quality, engaging, and creative video content that can drive conversions This project has the potential for ongoing work as we continue to exp...
I am in need of a logo that can be effectively used in my marketing materials. The logo should be appealing, professional and in line with my brand identity. Your deliverables will be a logo that can be utilized across a range of marketing materials, from brochures to online ads. Key requirements: - Attractive, professional and easily scalable - Suitable for use in print and online - Reflects my company's brand identity Skills required: - Graphic Design - Logo Design - Understanding of marketing requirements in design
I'm seeking an innovative and creative marketing expert, proficient in TikTok, to help generate sales for my online dropshipping store. The type of products I'll be selling is not yet decided, hence I need someone who can adapt to promoting varying items. Solid expertise in directing campaign strategies to both young adults and teenagers wo...to both young adults and teenagers would be advantageous. Skills and Experience: - Deep understanding of TikTok marketing - Proven experience in driving online sales - Knowledge of different product promotion - Ability to target, engage and convert young audience - Flexibility in handling diverse product range Expectations: - Increase store traffic - Generate product sales - Optimize TikTok ads for success - Flexible approach ba...
I'm in need of a professional to create my resume, tailored to the IT sales industry. Given that I haven't specified a preferred resume format, I'm open to your professional expertise and suggestions in this area. Here...Here are some specifics to consider: - Target Area: The resume must be specifically tailored towards the IT sales sector. Showcase my ability to blend my technical knowledge and sales skills. - Technical Skills: Highlight my IT sales skills, underlining the ability to marry technical understanding with customer needs. Ideal Profile: - Experience with IT sales resumes. - Familiarity with the latest trends. - Strong track record of writing successful resumes. - Proficient in assigning the kind of resume (chronological, functional, combination) that w...
I'm looking for an expert in openbsc, osmocombb, and openbts GSM to help me with a project that includes the following key aspects: - **GSM Man-in-the-Middle (MITM):** The project also involves GSM man-in-the-middle functionality. This includes capabilities such as intercepting and analyzing GSM communications, modifying GS...any performance requirements that may arise during the project. Please provide examples of similar projects you've worked on in the past, especially those involving GSM networks and MITM configurations. Please review this paper and need to reproduce what they have done. I have all the hardware in the article. Https:// Here is a part of the modified code, you can refer to
Onboarding Full analysis of current and past marketing, competition, web traffic, and creative. Define strengths and weaknesses. Evaluate current channels and identify areas for new opportunities. Branding Logo, animated logo, and brand guidelines. Video/Animation Work Video shoot (1/2 day) in class with kids. These videos and photos will be used on website, social channels, as well as ads. Website Relaunch Website design and dev. B2B and B2C areas with intake forms and ecommerce for payments. Create 3 campaigns to launch in phases. This will consist of MONTHLY: Analytics Review Review data from previous month. Make adjustments based on strengths and weaknesses. Website Maintenace Website health check. SEO check and make sure everything is up to date and back site up....
I'm seeking an experienced professional to check and implement our Google Tags, Analytics, and Ad settings for optimization and compatibility with our Squarespace website. The website has less than 10 pages. We do not need maintenance, just assistance with correcting/implementing the settings. If you possess strong proficiency in Google Ads, Analytics and Tag Manager, are familiar with Squarespace, and have a proven track record of similar projects, I'd love to hear from you.
I'm seeking a skilled engineer who specializes in the design of water storage tank bunds. The project involves creating a structural design for a rectangular concrete tank bund. Here are the specifics: - Dimensions: 24m x 12m x 1m wall - Purpose: The tank will be used for spill containment/water storage - Load Consideration: The tank will...code and CIRIA C736 containment systems for prevention of pollution. Your experience in water retaining structure design and familiarity with BS8007 are crucial. Your understanding of the impact of various load considerations on structural design will be highly beneficial. I am also a time-served civil engineer in this field but would like to get an up-to-date third party generic design using latest techniques rather than my hand-written ...
...Responsibilities: - Collaborate with our design team to implement UI/UX designs into React Native components. - Develop and maintain reusable styling components to ensure consistency across the application. - Implement user-friendly animations to enhance the overall user experience. - Optimize application performance and ensure smooth animations on various mobile devices. - Stay updated on the latest trends and best practices in mobile app styling and animations. Requirements: - Proficiency in React Native development and JavaScript. - Strong understanding of CSS and styling techniques in React Native. - Experience with implementing animations using React Native's Animated API or other animation libraries. - Ability to work collaboratively in a fast-paced environment and...
I am looking for prooven track profesional to manage and improve mi dropshipping store in health&wellnes,cosmetics store,EU and SUA market trending&winning products,content writing,ads campaigns set up will be 50% of net income, of sales.
Onboarding Full analysis of current and past marketing, competition, web traffic, and creative. Define strengths and weaknesses. Evaluate current channels and identify areas for new opportunities. Branding Logo, animated logo, and brand guidelines. Video/Animation Work Video shoot (1/2 day) in class with kids. These videos and photos will be used on website, social channels, as well as ads. Website Relaunch Website design and dev. B2B and B2C areas with intake forms and ecommerce for payments. Strategy/Campaign Build Create 3 campaigns to launch in phases. Monthly: Analytics Review Review data from previous month. Make adjustments based on strengths and weaknesses. Website Maintenace Website health check. SEO check and make sure everything is up to date and back site ...
I'm in need of a proficient ad manager who can efficiently run campaigns on Facebook and Instagram, and also manage content related to my website. The primary goals of this role include broadening brand awareness, generating quality...campaigns on Facebook and Instagram - Expertise in audience targeting and lead generation for the specified age group - Strong ability to create engaging content, and track and optimize campaign performance - Solid understanding of website traffic engagement metrics - Demonstrated experience in boosting brand visibility and prominence Your responsibility will be devising and implementing strategic ads that grasp this particular audience's attention and increase conversions. Links to past work or references would be very appreciated as part ...
I'm in need of a skilled developer who ca...Your primary tasks will be: - Setting up a Facebook app specifically for this project - Integrating Facebook login with a React front-end - Importing user profile information from Facebook in real-time - Importing leads generated from Facebook ads subscribed users in real-time Ideal candidates should have: - Proficiency in Facebook API and the ability to create a Facebook app - Strong experience with Laravel and React - Previous work with integrating Facebook login and data import - A good understanding of lead generation, especially from Facebook ads - The capability to ensure that the data import is real-time If you're confident in your skills and have a good understanding of real-time data import and Facebook API, I...
I'm looking for a Google Ads specialist to help me improve my existing Shopify store's ROAS and drive more sales. Key Responsibilities: - Optimizing Google Ads: I need someone who can manage and optimize my Google Ads account to drive more conversions and sales. - Increasing ROAS: My primary goal is to significantly improve the Return On Ad Spend (ROAS) of my campaigns. Your expertise in this area is crucial. - Performance Monitoring: You will be responsible for closely monitoring the performance of the ads and identifying areas for improvement. -Scale winning products, optimize campaign and onging management for 30 days Ideal Candidate: - Proven Expertise: I'm seeking someone with a strong track record of managing successful Google Ads c...
...The main goal is to effectively promote our products/services to a wide range of audiences. A successful candidate will be able to create and implement strategies to increase conversions and ROI. - **SEO:** The main focus of our SEO efforts is to improve our search engine ranking. Our aim is to appear at the top of search engine results for relevant keywords. You should be knowledgeable in the latest SEO techniques and algorithms. - **Website Design:** While not the primary focus, we are also looking to make specific changes to our website design to optimize it for better conversion rates. Ideal Candidate: - Proven experience in performance marketing, with a track record of increasing conversions and ROI. - In-depth knowledge of SEO best practices and experience in improvin...
Hi there, I am seeking a skilled media buyer who is particularly proficient in Facebook and Instagram advertising. A successful candidate will have experience tailoring ads specifically to reach individuals aged between 25-44, women with a long awaited wish for a child. The German ads have to be going to a 1) German speaking audience mainly located in Germany, Switzerland and Austria. In addition, another target group for the English Ads is located in the Dubai and Saudi Arabia. Looking for an experienced Media Buyer who specializes in strategic ad campaigns across Meta. - Strategizing and implementing ad campaigns across multiple platforms, namely Facebook, Instagram - Targeting specific audience groups based on age, gender and geographical location (women having...
...Engineer to set up & document a 3-node HA Vault cluster (Linux Ubuntu) using Docker Compose (not Swarm, not k8s) with Consul as the storage backend (plus ensuring SSL/TLS self-renewing certs & snapshotted backups to an S3 bucket (on ) every time a new policy or secret added). You'll get sudo-level account access on all nodes which are already up and running on Contabo. You'll need to use the latest versions of Docker & Docker Compose. Your Experience + Multiple Docker-based Vault cluster deployments + Proficiency in Linux shell scripting and Docker Compose + Ability to document setup process clearly disaster recovery Summary acceptance criteria + I follow docs & rebuild cluster & recover existing backup + I retrieve secrets after degrading nodes ...
I'm looking for a skilled Google Ads specialist to help me generate leads and sales. Key Responsbilities: - Develop and manage a Google Ads campaign with a focus on Google Search. - Optimize ad copy and targeting to attract local customers. - Monitor campaign performance and make adjustments to improve lead generation and sales. Ideal Skills: - Proven experience in managing successful Google Ads campaigns, with a specific focus on lead generation and sales. - Deep understanding of Google Ads, Google Search in particular. - Ability to target and attract local customers effectively.
I need a talented designer to create a unique and eye-catching box packaging for my product. Key Requirements: - Proficiency in graphic design and packaging design - Ability to work with brand guidelines, if available, to maintain consistency - Understanding of the latest market trends and consumer preferences The ideal candidate should be able to produce a design that stands out on the shelves and effectively communicates the essence of the product. Your design must be original and not infringe on any copyrights.
I'm looking to find a specialist in YouTube advertising to help increase the in-store traffic for my business. The ads should cater specifically to local customers and utilize compelling video content that showcases the uniqueness of my store. Key Undertakings: - Build and implement a YouTube ad campaign targeting local customers - Develop engaging video content that effectively showcases my store Ideal Skills & Experience: - Expertise in YouTube advertising - Proven track record of driving store traffic through digital ads - Proficiency in creating visually appealing and compelling video content.
I am searching for a social media marketing expert who specializes in Twitter Ads to help manage our promoted accounts campaigns. Our primary goal is to increase in-store traffic by attracting and engaging with potential customers. Essential skills and experience: - Proven track record with Twitter promoted account campaigns - Ability to identify and target relevant potential customers - Successful experience driving in-store traffic through social media campaigns
...our social channels! Requirements 1. Experience and understanding of each platform and its usage trends: Instagram, TikTok, Facebook, Twitter, LinkedIn 2. Basic experience in image and video editing tools (for example: CapCut, Adobe, etc) 3. Basic experience in consumer AI tools: ChatGPT and - you will use this to make/improve content 4. Basic knowledge of e-commerce and how shopping ads look 5. Proficient English 6. Understanding and usage of social media analytics would be an advantage. Tasks: Your task will be to take over our social platforms. We require the following post schedule: 1. Facebook and Instagram: 1-2 posts per day. 2-3 stories per day. Late morning and early evening tend to work best. 2. TikTok: 1-3 posts per day. Mid-morning and late afternoon are ideal 3. ...
Attention, everyone! As we gear up to unveil our latest product, a subscription-based signal service, we're in need of a promotional video to captivate audiences across YouTube, TikTok, Instagram, and Twitter. (keep this in mind for the length of the video) We've provided some initial content within this assignment to guide you, but for those serious about clinching this contest, we highly recommend visiting our website to grasp the full scope of our offering: (shortlink so it doesnt show op in search engines) (Be sure to also explore our social media channels listed in the footer of the website.) Your task is to craft a compelling video that persuades viewers to subscribe to our monthly signal package or, at the very least, give our 3-day trial a shot! Please
As a long-standing consultancy and matchmaking agency focusing on financial services, we are keen to reach more clients. To achieve this, we are seeking digital marketing experts to provide effective advertising strategies, particularly via TikTok and YouTube. Key Responsibilities: • Formulate and execute a highl...marketing and lead generation strategies. • Openness to insightful suggestions to achieve the agency’s goals. • Experience in marketing towards a broad audience i.e., the general population. German -speaking freelancer desired Your understanding of our unique position and ability to provide cutting-edge strategies is welcomed. Our goal is to vastly increase our reach and customer base using the latest digital tactics, and we anticipate boosting ou...
I'm in need of a detailed CAD model of a semi-truck, emphasizing the under-the-hood engine components along with a comprehensive solid oxide fuel cell, including its full design with individual cells. Requirements include: - Detailed modeling of a semi-truck's engine components - Comp...individual cells. Requirements include: - Detailed modeling of a semi-truck's engine components - Comprehensive fuel cell design with individual cells The ideal freelancer for this project would have substantial experience in CAD modeling, particularly in the automotive sector which includes the understanding and ability to depict the complexity of semi-truck engines and fuel cells. Knowledge of the latest semi-truck specifications and an understanding of detailed fuel cell desi...
...critical challenge with our Shopify store where conversion tracking issues are likely tied to our heavily customized current theme. To address this, we may need to completely rebuild our site using the latest version of our theme, Minion, to ensure proper functionality and tracking. Scope of Work: Assessment: Initially, confirm if rebuilding the theme is the necessary step or suggest any alternative, cost-effective solutions to rectify our tracking issues. Rebuild: If a rebuild is agreed upon, replicate our existing website exactly as it is, ensuring a clean, efficient transition to the latest theme version without any loss of functionality or aesthetic detail. Requirements: - Proven experience with Shopify themes - Ability to troubleshoot and resolve conversion tracki...
Pekerjaan: -Membuat dan menjalankan iklan di Tokopedia, Shopee, dan Tiktok Shop -Mengoptimalkan kinerja iklan bulanan sesuai budget. -Membuat pelaporan kinerja iklan tiap minggu. -Mengikuti tren dan aktivitas pesaing di Tokopedia, Shopee, dan Tiktok Shop. Kualifikasi: 1. Memiliki nomor HP Indonesia/akun Tokopedia. 2. Pernah mengoperasikan platform iklan di Tokopedia, Shopee, dan Tiktok Shop. 3. Komunikatif dan mampu bekerja dalam team. 4. Kemampuan Bahasa Inggris jadi nilai tambah. Penghasilan: minimal Rp1-5 juta per bulan sesuai hasil kinerja
I'm currently facing an issue with our government documentation website. Despite only wanting our main website domain to appear on ads, Google disapproves it due to the nature of our services. We want our main domain to be in Google ads. There must be a creative way to dummy the policy or the bots. Key Requirements: - I need a solution that overcomes the policy issue with Google Ads. - You should include your past work in your application, particularly if it's related to dealing with similar policy issues on Google Ads. Skills and Experience: - Strong understanding of Google Ads policies. - Proven track record of resolving similar policy issues. - Excellent communication skills for conveying the issue accurately.
I'm in the process of developing an E-commerce mobile application, and I'm currently in need of an experienced UI/UX Designer to enhance the visual interface and user experience. Key attributes for the task at hand include: - Experience in designing UI/UX for mobile applications, particularly for e-commerce platforms. - Exceptional creativity and innovation. - Up-to-date with latest UI trends, techniques, and technologies. - Ability to transform our e-commerce functionality into a smooth and engaging user experience. By taking on this project, you'll be solely responsible for creating a fluid and intuitive user interface that doesn't just look great, but also maximizes our e-commerce app's user experience. Please note, it's crucial that you can work wi...
I am in need of a Google Ads specialist who can help me resolve policy issues related to my main website. - *Scope of the Project:* - I need assistance with resolving ad disapprovals and site suspensions that my website is facing in relation to Google Ads. - *Ideal Freelancer:* - Should have a strong understanding of Google Ads policies. - Proven experience in resolving ad disapprovals and site suspensions. - A successful track record in remedying policy issues and restoring accounts. This project will require an expert who can navigate the complexities of Google Ads policies and rectify the issues effectively. All I need is a solution for my main url to be able to go on google ads. Even if it's a landing page with same domain....
Google ads only reasonable ads management individual required to start on ads
...navigating through an urban environment. Key features are: - Character Mechanics: The runner must be able to avoid obstacles, collect power-ups and coins, and swipe left or right to change lanes. - Urban Setting: The game takes place on busy city streets, and should depict a vibrant, setting to enhance engagement. - Integrated Ads: Merchant ads should be integrated into the game as banners on the buildings within the cityscape, to ensure smooth and non-intrusive monetization. Ads will be managed as videos, GIF, or images from the backend. Preferably, you should have prior experience developing endless runner games. A sound understanding of JavsScript-based game development is vital. All deliverables must include the complete source code and clear documentation. ...
...feature where we can input the purchase price of the product from the supplier. The key requirements for this project include: Order Recording: Developing a system to record comprehensive details of each order, such as purchased products, quantity, price, customer contact information, etc. Marketing Expenses Tracking: Incorporating a feature to track marketing expenses (e.g., Google Ads, Facebook Ads, TikTok Ads) and associating them with each day's data. Integration with Urgent Cargus: Ensuring seamless integration with Urgent Cargus' delivery tracking system to display shipping costs and provide real-time updates on delivery status (delivered, out for delivery, refused, etc.). Calculation of Net Profit: Implementing functionality to automatically ca...
I need a seasoned freelancer to increase sales on my Leather Chairs listings on Amazon, through PPC ads and listing SEO optimization. Responsibilities include: - Boosting the visibility and organic rankings of my existing listings - Creating new effective PPC campaigns - Incorporating proven strategies to design eye-catching new listings The ideal candidate has: - Extensive experience with Amazon PPC and SEO - Sound knowledge of the Home & Kitchen category - A track record of increasing sales for relevant products I'm looking forward to seeing your proposal and discussing how we can skyrocket my leather chair sales on Amazon.
...help maintain my website's SEO and drive targeted traffic to it through social media and Google Ads. The project has an urgent timeline, so someone who can deliver high-quality work quickly is essential. Your responsibilities will include: - Regularly updating and optimizing on-page and off-page SEO elements - Conducting thorough and effective keyword research to improve search engine ranking - Creating and implementing a social media strategy to boost engagement and drive traffic - Setting up and managing Google Ads campaigns to attract relevant visitors - Providing regular reports on the performance of the SEO and SSM efforts Ideally, you should have: - Proven experience in SEO, SSM, and Google Ads with a strong track record of driving traffic - Excellent ...
I'm on the lookout for a talented Instagram Reel editor who can work on a bulk basis - oversee the creation of about 10 engaging reels per month. **Editing Style** - The ideal style is energetic and upbeat but also infused with informational content. - The reels need to have catchy music shots to gain traction. **Test** - There will be a sample test for the first 4-5 ...will be a sample test for the first 4-5 reels to ascertain who fits the best. **Application Requirements** - Please include samples of your reels in the application. **Timeline** - I need the reels created on the same day I provide the video/photo shots. The sooner, the better. This job is well-suited to someone who has a knack for visual storytelling, a keen eye for detail, and a pulse on the latest In...
I need a graphic designer who can create dynamic and engaging advertisements designed specifically for digital signage screens. The designer will need to produce both digital and social media adverts that can fit all screen sizes and orientations. The ideal candidate for this project will have: - Proficiency in creating digital ads and social media graphics - Experience in designing ads for a variety of digital platforms - Knowledge of best practices for effective digital signage design - Ability to create striking and eye-catching designs that can effectively capture attention even at a distance This project will require close communication to ensure that the design aligns with our brand identity and meets our advertising goals. The designs should not only be attractive bu...
I need Ionic App developer to upgrade from Ionic 3 to latest Ionic version. Also some minor tasks involved after upgrading. Current developer is not well so want someone to continue working to upgrade to latest ionic version.
Hi We are building one app launcher that will have many apps in it, we are working hard to adjust all apps to fit it and we need automation to scale our manual work, what we do is: if you know a way this can be done using automation please reach me first i open each games in unity to see the libraries they are using than i delete the In-app purchase and ads libraries After deleting the libraries, we get errors in codes that uses ads and lAP, so i fix them than i modify the code to give the in app items to users for free Than i have to check for all the static variables used in games, because they needs to get reset every time user come back to home page, else, they will get error the next time we play the game Than i have to create bundle of all the images, sounds and ...
...and the website structure should be in Arabic format. When a user changes to English, the language and website structure should change. - Suggestion on website hosting where the website can manage huge volume of traffic and should have excellent loading speed. - Share us the list of ecommerce website themes and get it approved before starting the work. - The website should be built using the latest version of WordPress and WooCommerce, with all necessary plugins installed and configured. - The website should have a user registration and login option. (Google Sign up and manual Sign up). - The website should have a product management system with variation swatches for different sizes and colors. - The website should have an inventory management system that allows for the addit...
I'm seeking a skilled and experienced Instagram Reel creator who can design a captivating and entertaining short video reel. Among other things, I desire to get a reel that's highly shareab...factor during the selection process. - Creativity: Since the style of the reel should be entertaining, I'm looking for a freelancer with creative ideas. Ideal Skills: - Instagram Reel Creation: Ability to create high-quality and engaging reels for Instagram. - Video Editing: Excellent skills in video editing, sound mixing, and effects. - Understanding of Social Media Trends: Knowledge of the latest Instagram trends will prove beneficial. - Digital Storytelling: Focus should be on using storytelling in a digital format to build a well-crafted narrative. Let's crea...
...optimal user flow that encourages more conversions. - Present design proposals and articulate how the new design elements will boost user engagement leading to more conversions. Required Skills and Experience: - Proven experience as a UI/UX Designer with a strong portfolio demonstrating increased conversions through design improvements. - Excellent visual design skills and in-depth knowledge of latest UI/UX trends. - Proficiency in design software and technologies (Photoshop, Illustrator, Sketch, etc.) To apply, please provide a detailed summary of your experience majority centered on website design with noted increases in conversions. Please also include a link to your portfolio showcasing this success. I look forward to reviewing your application and potentially working toge...
Hi Md A., I noticed your profile and would like to offer you my project. We can discuss any details over chat.
Creating a Cohesive Brand Through Copy and Content